Letters18 October 2016
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    TO THE EDITOR:

    Financial incentives can reinforce consumer behavior (for example, offering money back for using a specific credit card), and these procedures are gaining traction to modify health behaviors. Patel and colleagues' study examining the efficacy of incentives to reinforce walking 7000 steps daily (1) is commendable, and the results underscore the complex nature of these interventions and the behaviors that they are designed to influence. Reinforcement interventions are grounded in not only behavioral economics but also behavior analysis, which relies heavily on principles of operant conditioning. For example, reinforcing successive approximations toward the goal behavior (that is, shaping) ...

    References

    • 1. Patel MS Asch DA Rosin R Small DS Bellamy SL Heuer J et alFraming financial incentives to increase physical activity among overweight and obese adults: a randomized, controlled trial. Ann Intern Med2016;164:385-94. [PMID: 26881417]. doi:10.7326/M15-1635 LinkGoogle Scholar
    • 2. Petry NM Andrade LF Barry D Byrne S A randomized study of reinforcing ambulatory exercise in older adults. Psychol Aging2013;28:1164-73. [PMID: 24128075] doi:10.1037/a0032563 CrossrefMedlineGoogle Scholar
    • 3. Petry NM Peirce JM Stitzer ML Blaine J Roll JM Cohen A et alEffect of prize-based incentives on outcomes in stimulant abusers in outpatient psychosocial treatment programs: a national drug abuse treatment clinical trials network study. Arch Gen Psychiatry2005;62:1148-56. [PMID: 16203960] CrossrefMedlineGoogle Scholar
    • 4. Volpp KG John LK Troxel AB Norton L Fassbender J Loewenstein G Financial incentive-based approaches for weight loss: a randomized trial. JAMA2008;300:2631-7. [PMID: 19066383] doi:10.1001/jama.2008.804 CrossrefMedlineGoogle Scholar
    • 5. Halpern SD French B Small DS Saulsgiver K Harhay MO Audrain-McGovern J et alRandomized trial of four financial-incentive programs for smoking cessation. N Engl J Med2015;372:2108-17. [PMID: 25970009] doi:10.1056/NEJMoa1414293 CrossrefMedlineGoogle Scholar