"Shades of beauty": examining the relationship of skin color to perceptions of physical attractiveness
- PMID: 17048157
- DOI: 10.1055/s-2006-950174
"Shades of beauty": examining the relationship of skin color to perceptions of physical attractiveness
Abstract
The purpose of this research project was to investigate the relationship between skin color and level of perceived physical attractiveness. Previous research suggested that skin color plays an important role in how we perceive an individual's physical attractiveness. The current study was conducted to determine how influential the role of race is on perceptions of physical attractiveness. In this study, 79 subjects were asked to evaluate images of potential endorsers to be used in an upcoming advertising campaign. The images were those of females of varying skin tones. Data were then collected and analyzed to determine whether skin tone and level of skin color can in fact influence the physical attractiveness stereotype.
Similar articles
-
Visual attention to variation in female facial skin color distribution.J Cosmet Dermatol. 2008 Jun;7(2):155-61. doi: 10.1111/j.1473-2165.2008.00382.x. J Cosmet Dermatol. 2008. PMID: 18482022
-
The influence of skin tone, hair length, and hair colour on ratings of women's physical attractiveness, health and fertility.Scand J Psychol. 2008 Oct;49(5):429-37. doi: 10.1111/j.1467-9450.2008.00651.x. Epub 2008 Apr 29. Scand J Psychol. 2008. PMID: 18452501
-
Cyber sexy: electronic game play and perceptions of attractiveness among college-aged men.Body Image. 2008 Dec;5(4):365-74. doi: 10.1016/j.bodyim.2008.06.003. Epub 2008 Aug 26. Body Image. 2008. PMID: 18753019
-
Asian Americans and standards of attractiveness: what's in the eye of the beholder?Cult Divers Ment Health. 1998;4(1):1-18. Cult Divers Ment Health. 1998. PMID: 9458588 Review.
-
The shape of beauty: determinants of female physical attractiveness.J Cosmet Dermatol. 2006 Jun;5(2):190-4. doi: 10.1111/j.1473-2165.2006.00249.x. J Cosmet Dermatol. 2006. PMID: 17173598 Review.
Cited by 1 article
-
Judging Others by Your Own Standards: Attractiveness of Primate Faces as Seen by Human Respondents.Front Psychol. 2018 Dec 11;9:2439. doi: 10.3389/fpsyg.2018.02439. eCollection 2018. Front Psychol. 2018. PMID: 30618913 Free PMC article.
MeSH terms
LinkOut - more resources
Full Text Sources
Medical