title: SEMANTIС FEATURES OF LEGAL TERMS IN ARBITRATION DISCOURSE (THE CASE OF ENGLISH LANGUAGE)

dc.contributor.author

value: Abishov, Kanan E.

value: Abramova, Eugenia V.

dc.description.abstract

value:
The study is a semantic analysis of the frequency of use of English legal terms, identification of possible changes
in the meaning and interpretation of key concepts of English legal terminology on the material of ICC (International
Chamber of Commerce), LCIA (London Court of International Arbitration) and ICSID (International Centre
for Settlement of Investment Disputes) documents. The purpose of this study is to identify and analyze the general
trends and standards of arbitration language. The subject of the study is the evolution of legal vocabulary in
international arbitration, the object is the use of legal terms in arbitration practice. In the conditions of constant
changes in the international arbitration sphere, the relevance of this study is undeniable. The results reveal the
frequency of use of some archaisms and common words in legal contexts, the main findings emphasize the
importance of adapting terminology to different cultural and legal contexts, and provide valuable perspectives
for practitioners of international arbitration.

dc.subject

value: international arbitration

value: legal language

value: terms

value: word usage

dc.title

value: Article


title: THE PROBLEM OF PRESERVING IMAGERY IN THE HEADLINES OF NEWS TEXTS: A CASE STUDY OF “INOSMI” WEBSITE MATERIAL

dc.contributor.author

value: Bogomolova, Alexandra D.

dc.description.abstract

value:
In the modern media space, the role of translation in the context of intercultural exchange is becoming increasingly
important, especially when it comes to translating news. When analyzing the translation of media
texts on “InoSMI”, techniques are often used for translating phraseology that can lead to misinterpretation and
misunderstanding. The author suggests translation solutions to improve the quality of translation and the effectiveness
of communication. This research use methods such as linguistic analysis, comparative analysis, and
translation analysis. The findings could be useful for novice translators and for those who study intercultural
communication in the modern information media space.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

dc.subject

value: imagery

value: translation technique

value: news text

value: headline

value: phraseology

format: Adobe PDF


title: IMPLEMENTATION OF VERBAL INFLUENCE TACTICS IN MODERN TOURISM DISCOURSE: CASE STUDY OF BRITISH AND AMERICAN HOTEL WEBSITES

dc.contributor.author

value: Kremer, Olga R.

value: Abramova, Evgenia V.

dc.description.abstract

value:
The article examines the communication tactics implemented in the advertising texts of British and American
hotels in order to identify and analyze verbal influence tactics, used by hotels for effective interaction with tourists.
In the course of the study the following tasks were set and solved: to consider different approaches to the
definition of concepts of discourse and tourism discourse, to identify the characteristics of the tourist discourse
as a special type of discourse, to identify and analyze verbal tactics in advertising texts posted on British and
American hotel websites. The main methods of the study are the method of analysis and synthesis of theoretical
content, the method of comparative analysis, descriptive-analytical
and contextual methods. The novelty of
the study lies in the identification and detailed analysis of verbal influence tactics in the tourist texts of hotels
in the UK and the USA, as well as comparison of frequency of communication tactics implementation in tourist
discourse. The findings obtained indicate several key communication tactics employed, such as “citation of authorities”,
“lavish lifestyle” and “reference to background knowledge”.

value: communication strategy

value: communication tactic

value: influence

value: tourism discourse


title: CANCEL CULTURE IN THE INTERNET LANGUAGE: VERBAL AND NON-VERBAL MEANS

dc.contributor.author

value: Zagorodnyaya, Elizaveta L.

dc.description.abstract

value:
Today, the “cancellation culture” is becoming increasingly popular. This phenomenon is the process of publicly
condemning actions, words and ideas that are considered unacceptable or offensive to certain social groups.
The statements and actions of public figures often become the most discussed topics in online communities.
The aim of this paper is to investigate the concept of ‘cancellation culture’ and its reflection in the language
of the Internet. In this study, methods such as observation, analytic-synthetic
analysis, content analysis, case
method, lexico-grammatical
and stylistic analysis have been used. The importance of this work is to identify the
means of realising the concept of “cancellation culture” in social networks. The results of the work will be materials
that can be used as cases for analysis by media specialists, as well as in the sphere of education in fields
such as linguistics, journalism and PR.

value: “cancellation culture”

value: concept

value: social networks

value: discourse

value: comments

value: verbal and non-verbal means

dc.type

value: Article


title: COMPARATIVE ANALYSIS OF ENGLISH AND RUSSIAN TERMINOLOGY RELATED TO RADIOACTIVE WASTE AND SPENT FUEL MANAGEMENT

dc.contributor.author

value: Belyaeva, Elena G.

value: Wei, Yu

dc.description.abstract

value:
The article presents a comparative analysis of the English- and Russian-language
terminological field “radioactive
waste and spent fuel management” and gives the structure of the explored term field, which includes 10
subfields. The collected data for this study includes 117 term units in English and their corresponding Russian-language
terms from published IAEA documents available on the official website both in English and in Russian.
Since many Russian-language
terms have been borrowed from English, the main focus of the article was on the
translation methods or translation transformations used during the development of the Russian-language
term
field. The quantitative analysis indicates that the most frequent translation method is calque. The article also
presents the results of comparative component analysis of Russian and English terms.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

dc.subject

value: terminological system

value: methods of terms translation


title: INDOLOGY AND AUDIOVISUAL TRANSLATION

dc.contributor.author

value: Gladkova, Anna G.

dc.description.abstract

value:
Research on audiovisual translation is becoming more and more numerous, but the problems of Indology in
film translation are not reflected in them, which determines the relevance of this work, since recently Asian and,
in particular, Indian content has begun to penetrate en masse into the Russian market. The article examines
the problem of sociolinguistic competence of an audiovisual translator and raises the question of the need
for expert knowledge of language and culture of the source material to perform high-quality translation. The
author provides examples of translation of Indian cinema from Hindi into Russian to demonstrate the difficulties
faced by Indologists when working with Indian content. These examples and the comparison with translations
made by non-specialists demonstrate the importance of the sociolinguistic competence of the translator for the
adequate transmission of sociocultural information contained in the source material.

dc.subject

value: translation

value: audiovisual translation

value: multimedia translation

value: Indology

value: Indian cinema

value: translator’s sociolinguistic competence

value: translation transformation

value: Hindi

dc.title

value: INDOLOGY AND AUDIOVISUAL TRANSLATION


title: FEATURES OF LOCALISATION OF MARKETING TEXTS

dc.contributor.author

value: Efimenko, Anastasiia O.

value: Gudkova, Kira V.

dc.description.abstract

value:
This article is devoted to the features of localisation of marketing texts. The novelty of the research is due to
the fact that localisation of marketing texts today is an important aspect of international business, as it allows
companies to effectively interact with the target audience in different languages and cultures. The purpose of
this article is to study the phenomenon of localisation in the aspect of marketing texts. The set goal implies
fulfilment of the following tasks: consideration of the concept of marketing text and the concept of localisation,
study of the stages of localisation, consideration of the reasons for localisation of marketing texts. The following
methods were used in the course of the research: theoretical analysis of scientific literature, generalisation of
the obtained data. The study analyses the main reasons for the use of localisation of marketing texts and considers
examples of localisation. The study concludes that it is necessary to take into account cultural, linguistic,
regional peculiarities, as well as legislative requirements and norms during the process of translating marketing
texts.

dc.subject

value: localisation

value: marketing text

dc.type

value: Article


title: MEANS OF EXPRESSIVENESS IN AMERICAN POLITICAL DISCOURSE (BASED ON DONALD J. TRUMP’S SPEECHES AT THE TV DEBATES OF 2020)

dc.contributor.author

value: Katargulov, Dmitrii N.

dc.description.abstract

value:
This article examines the means of expressiveness used by the 45th President of the United States in the television
election debates of 2020. We studied transcripts of two TV debates, analyzed the functions of the expressive
means used and classified them according to linguistic levels. Based on the results of the study, we
identified the most frequent means of expressiveness, such as metaphors, idioms, euphemisms and lexical
repetition.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

dc.subject

value: means of creating expression

value: political discourse

value: TV election debates


title: FUNCTIONING PECULARITIES OF NICKNAMES IN MODERN NEWS MEDIA

dc.contributor.author

value: Kobtseva, Anna Y.

value: Akay, Oksana M.

dc.description.abstract

value:
The article considers the main characteristics of modern media texts. The aim of the study is to analyse the features
of modern media texts and the manifestation of such a linguistic phenomenon as nicknames. The main
models of formation and use of nicknames were identified on the material of news telegram channels with
the number of subscribers above 10 thousand and American news media. Modern media have assumed the
function of the main broadcasting resource, often not only a neutral broadcaster, but also a commentator. One
of the vivid language phenomena to realise this function has been the use of nicknames. As the result of the
research, it was found out that nicknames can be formed by metaphorical transfer, phonologically resemble a
name and refer to the activity or the past of the nicknamed person. They convey the author’s attitude towards
the object and express a negative characteristic of personality or behaviour.

dc.subject

value: media text

value: news

value: nickname

value: media

value: politicians


title: A FRAMEWORK FOR ADVERTISING LOCALIZATION AUTOMATIZATION

dc.contributor.author

value: Bengkhannu, Nadia М.

dc.description.abstract

value:
The thesis proposes an algorithm for localization of advertising texts, which is developed on the basis of an
analysis of the main difficulties in localizing and translating advertising texts. The relevance of the topic lies in
the need to develop a theoretically justified and practically implementable localization algorithm for translating
advertising texts that is connected with the rapid development of marketing.

dc.language.iso

value: en

dc.subject

value: localization

value: automatization

value: localization algorithm

dc.title

value: Article


title: ANALYSIS OF COMMUNICATIVE SITUATIONS “TALKING ABOUT FAMILY” AND “TALKING ABOUT THE WEATHER” IN THE PRACTICE OF CREATING A LINGUISTIC CHAT BOT FOR FOREIGN STUDENTS STUDYING THE RUSSIAN LANGUAGE AT A2 LEVEL

dc.contributor.author

value: Proshchenko, Anna Y.

dc.description.abstract

value:
The article gives a brief analysis of two communicative situations (hereinafter referred to as CS) “Talking about
the family” and “Talking about the weather”. The analysis presents two groups of sources (textbooks at level A2,
as well as electronic resources recommended by universities and presented on official websites). To verify the
models, a linguistic experiment was conducted — interviews with Chinese students studying Russian at level
A2. Based on the results of the analysis, the implementation features of each of the CS were highlighted, as well
as the advantages and disadvantages of the two types of sources. The result of the study was dialogue models,
which are a list of remarks in question-and-answer form, as well as three possible scenarios for the development
of dialogue for each of the CS. All models can be built into a bot to practice speech skills.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

dc.subject

value: Russian as a foreign language

value: communicative situation

value: speech situation

value: chat bot

value: communicative approach

value: modeling

value: Internet resources

value: artificial intelligence


title: G. ORWELL’S "ANIMAL FARM": REVOLUTION AND THE FEMALE GENDER

dc.contributor.author

value: Kuznetsova, Alisa E.

value: Privezentseva, Ekaterina A.

dc.description.abstract

value:
Over the centuries, women have been represented in various ways in history, literature and culture, with differences
depending on both the historical period and the territorial location of the state. A number of questions
arise: what is the role of women as participants in the revolutionary events of the beginning of the last century?
To what extent do the female characters depicted in George Orwell’s novel “Animal Farm” accurately reflect
real-life participants in the revolutionary movements of the early 20th century? Following many scholars who
have written about this issue, we raise questions about the role of women in society at the beginning of the last
century, seeking to analyze her role in and influence on revolutionary events. We also set ourselves the task of
studying the possibilities of the female figure and her participation in the construction of the society of the last
century, depicted in the novel “Animal Farm”.

value: revolution

value: female figure

value: dictatorship

value: totalitarianism

value: the Suffragette movement

value: symbolism

value: silencing


title: LINGUACULTURAL REPRESENTATION OF ETHNIC GROUPS IN VIDEO GAMES (A CASE STUDY OF "CYBERPUNK 2077")

dc.contributor.author

value: Chernousov, Vitalii A.

value: Akay, Oksana M.

dc.description.abstract

value:
The paper is devoted to the study of the linguistic and cultural representation of ethnic groups in video games,
in particular in "Cyberpunk 2077". Factors influencing the manifestation of ethnic characteristics include the
genre of the game, its scale, cultural and linguistic discourse and intercultural communication. In the game, the
authors focus on the formation of a multiethnic and multicultural picture of the game world. The game is based
on the "Cyberpunk 2020" tabletop role-playing game, which provides an extensive artistic and literary base. The
developers pay attention to linguistic and cultural representation, striving to create a positive experience for the
players. The game features various ethnic groups. The work contains examples from Spanish, Creole Haitian
and Japanese. The linguistic (semantic, lexical, morphological) features of the characters’ speech are studied
and described. The characteristic cultural and linguistic features demonstrating the ethnic specificity of the
game characters are revealed. The analysis of the material shows the desire of the game discourse for artistic
realization through the linguistic features of the characters’ speech and their cultural identity.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

value: video games

value: linguaculturology

value: ethnolinguistics

value: linguistic worldview

value: game discourse

dc.type

value: Article


title: THE SUBTLETIES OF TRANSLATING PUBLIC POLITICAL SPEECH: ON THE EXAMPLE OF SONG MEILING’S SPEECH

dc.contributor.author

value: Kunyashova, Maya S.

value: Kovalevskaya, Natalia V.

dc.description.abstract

value:
This article examines the subtleties of translating public political discourse such as political correction and translation
of non-equivalent lexical items using the example of Chinese female politician Song Meilin’s speech. The
definitions of equivalent translation and political discourse are given, and ways of translating non-equivalent
vocabulary are suggested.

dc.subject

value: political discource

value: political correctness

value: equivalent translation

value: adequate translation

value: no-equivalent vocabulary


title: TRANSLATION FEATURES OF THE PUN IN THE FAIRY TALE OF L. CARROLL “ALICE IN WONDERLAND”

dc.contributor.author

value: Filippova, Ekaterina O.

value: Plakhotnaya, Yulia I.

dc.description.abstract

value:
Puns play a great artistic role in L. Carroll’s style, so the primary task of the translator when working with his
texts is to choose the right translation strategy to preserve the uniqueness of the writer’s style. The aim of our
research is to analyse the peculiarities of translating puns in L. Carroll’s fairy tale "Alice in Wonderland" into
Russian. In this article we study the essence of the concept of “pun”, consider its classification, then move on to
the analysis of translation techniques and then analyse what techniques are used by the translator to preserve
the equivalence of the translation text, to convey not only the content, but also the stylistic expression and humorous
component of the text. Puns as a stylistic device have been considered by many specialists, however,
despite the considerable amount of research, many aspects of this phenomenon still remain rather uncertain:
for example, the synonymity of puns and wordplay or the question of the most effective translation techniques
for translating puns. It was found that compensation, semantic development, substitution and addition are the
most frequently used techniques in translating puns, which help to maintain equivalence, they help to achieve
an equivalent effect on the reader, both of the source text and the translation.

dc.language.iso

value: ru

dc.subject

value: pun

value: translation

value: translation transformations

value: language play


title: IMPROVING THE RUSSIAN LANGUAGE TRAINING PROGRAMS FOR CHINESE STUDENTS IN THE TOURISM INDUSTRY IN ORDER TO INCREASE THE EFFECTIVENESS OF TRAINING

dc.contributor.author

value: Maslova, Ludmila S.

value: Yan, Haiou

dc.description.abstract

value:
This paper explores the ways of enhancing the Russian language training programs for Chinese students in the
tourism industry to improve the effectiveness of training. With the rising number of Russian-speaking
tourists
visiting China and expanding economic and cultural ties between Russia and China, there is a growing need
for tourism professionals who can communicate effectively in Russian. It has become particularly important to
strengthen Russian language training programs for Chinese students by identifying key areas for improvement
such as curriculum design, teaching methodology, cultural immersion experiences and industry collaboration.
This paper aims to provide some recommendations for optimizing Russian language training programs so that
students can acquire the necessary language skills and cultural competence while improving their professional
skills in the tourism industry to better serve Russian-speaking
tourists. The main attention is paid to curriculum
design based on the task approach.

dc.language.iso

value: en

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

dc.subject

value: Russian language

value: training programs

value: tourism industry

value: professionalism

dc.title

value: Article


title: ATTRACTIVENESS OF A RUSSIAN UNIVERSITY FOR FOREIGN STUDENTS: MEDIA DISCOURSE APPROACH

dc.contributor.author

value: Olizko, Natalia S.

dc.description.abstract

value:
The modern world is characterised by globalisation and internationalisation, resulting in an increasing number
of international students seeking higher education outside their home country. International students choose
universities not only on the basis of their academic reputation, but also on the extent to which the university
creates comfortable conditions for learning and integration of international students. Social networks, information
channels and official websites of educational organisations serve as the main source of information about
the university. In order to ensure competitiveness in the international education market, universities face the
need to use a variety of media techniques to attract the attention of international students on these media platforms.
Due to the changes in current global trends, higher education institutions in the Russian Federation are
expanding the range of potential entrants, re-qualifying for Asian countries (China and India), and interacting
more with students from post-Soviet
countries. A theoretical study of university social media content, website
and other information channels is required in order to identify the pragmatic potential of linguistic units that
help information consumers to form a certain opinion about the attractiveness of the university. This research
studies linguistic and extra-linguistic
features of media texts aimed at attracting foreign students and expanding
international co-operation.

dc.description.sponsorship

value:
The research was supported by the Fund
for Advanced Scientific Research
of Chelyabinsk State University 2024.

dc.subject

value: media discourse

value: Internet communication

value: university attractiveness

value: higher education institution

value: international students


title: CONTAMINATED SPEECH AS A MARKER OF COMMUNICATION FAILURE IN DIALOGUES OF JACK LONDON’S WORKS

dc.contributor.author

value: Kunitsin, Andrey V.

dc.description.abstract

value:
This article is concerned with the study of the role of contaminated speech in revealing the relationship between
the characters of a work of fiction. The material used for the study is the works of Jack London — “Martin Eden”
(1909) and “The Scarlet Plague” (1910). The concept of norm was introduced as the main premise for the study,
which was interpreted differently by the participants of the dialogue. In the course of the research, two communicative
models associated with different levels of education of the communicants were identified — the
dialogue-argument
and the dialogue-explanation.
When analyzing the examples, the method of binary opposition
was used, associated with the opposition of contaminated and non-contaminated speech as marked and
unmarked members of the opposition.

dc.language.iso

value: ru

value: contaminated speech

value: social status

value: dialogue

value: communication failures


title: THE ROLE OF LANGUAGE IN CONTEMPORARY INTERNATIONAL RELATIONS

dc.contributor.author

value: Zhang, Xiyan

dc.description.abstract

value:
The relevance of the work: in the modern world, the role of language in international relations is significantly
increasing, because in dialogues and negotiations between countries lie the strategic answers to many challenges
of the XXI century. The purpose of this paper is to analyze the role of language in the field of international
relations to provide new ideas and to address the problems in the world. In accordance with the purpose of the
work, the following tasks are set: to analyze the state of the world situation; to analyze the influence of language
on international relations, its problems, and to give appropriate recommendations for its development. After
analyzing, the following conclusion can be drawn: the role of language in international relations is indispensable.
The combination of the fields of linguistics and international relations has not been widely and deeply
studied in academic circles. The research in this paper is an innovation in relation to the previous object of study
to fill the research gap in this field in academia.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

value: language

value: contemporary international relations

value: globalization


title: EARLY MEDIEVAL TRANSLATION OF ANCIENT TEXTS (ON THE EXAMPLE OF THE "OLD ENGLISH HERBARIUM")

dc.contributor.author

value: Yakovleva, Maria S.

dc.description.abstract

value:
The article is dedicated to the study of strategies and tactics that an anonymous medieval translator used for
translating a number of ancient texts into Old English. The research material includes Latin medical texts composed
in the 4–6th centuries and their translations into Old English (the "Old English Herbarium"), created at the
turn of the 10–11th centuries. It is shown that the translation is a compilation of the original texts. The translator
made supplements to a number of medical prescriptions and omitted fragments of the original texts unrelated
to the healing process. Lexical-semantic
substitutions, syntactic replacements in complex sentences, and
technical transformations were applied in the translation process. The translator’s goal was to create a medical
text relevant to the needs of Anglo-Saxon
healers and patients. The resulting text was adapted to the needs of
Anglo-Saxon
culture and acted as an independent composition in medieval England.

value: translation of ancient texts

value: Old English medical text

value: translation strategies

dc.type

value: Article


title: CONTENT COMPONENT OF TEACHING FOREIGN LANGUAGE PROFESSIONALLY ORIENTED DISCOURSE TO STUDENTS OF NON-LINGUISTIC AREAS OF TRAINING

dc.contributor.author

value: Chizh, Roman N.

dc.description.abstract

value:
The article is devoted to the description of the issue concerning the formation of a foreign language professionally
oriented discourse of students-future
economists and lawyers in foreign language classes, the structure of
professionally oriented discourse, the system of lessons aimed at developing skills in this field.

dc.language.iso

value: ru

dc.subject

value: education

value: economic discourse

value: legal discourse

value: content

value: structure


title: POLITENESS STRATEGIES IN TRANSLATION OF FICTION (BASED ON ENGLISH TRANSLATIONS OF WORKS BY M. M. ZOSHCHENKO)

dc.contributor.author

value: Shevchenko, Evgenia N.

value: Kudrya, Svetlana V.

dc.description.abstract

value:
This paper examines politeness strategies in the translation of fiction, focusing specifically on English translations
of works by M. M. Zoshchenko. It employs P. Brown and S. Levinson’s politeness theory to analyze how
translators manage politeness phenomena, face-threatening acts, and the negotiation of social norms within
literary contexts. This paper aims to provide new insights by exploring how the unique cultural subtexts and
diverse character portrayals in Zoshchenko’s works influence the translation process. Unlike previous studies
that broadly address the challenges of literary translation and cultural authenticity, this research specifically delineates
how politeness is integrated into narrative communication, offering a novel perspective in translation
studies. Through this approach, the paper contributes to a deeper understanding of the interaction between
language, culture, and social etiquette in translated literary works.

dc.language.iso

value: en

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Translation and language interaction in dialogue of cultures

dc.subject

value: literary translation

value: politeness strategies

value: impositive utterances

value: face-threatening acts


title: X Поляховские чтения Материалы международной научной конференции по механике, 23–27 сентября 2024 г., Санкт–Петербург, Россия

dc.identifier.citation

value: X Поляховские чтения : Материалы международной научной конференции по механике, 23–27 сентября 2024 г., Санкт–Петербург, Россия. — СПб.: Издательство ВВМ, 2024. 755 с

dc.description.abstract

value:
В сборник включены материалы докладов, представленных на международную научную конференцию по механике «X Поляховские чтения», которая
посвящена 300-летию Санкт-Петербургского университета и 300-летию Российской Академии наук. Материалы содержат информацию о проведенных исследованиях и представляют собой статьи небольшого размера, в которых даётся обобщённое изложение полученных результатов. Обсуждаются современные
проблемы теоретической и прикладной механики, динамики естественных и искусственных небесных тел, гидроаэромеханики, физико-химической аэромеханики, механики деформируемого твёрдого тела, устойчивости и стабилизации
механических и электромеханических систем, биомеханики, физической механики, применения методов искусственного интеллекта в задачах механики и
истории механики.

dc.publisher

value: Издательство ВВМ, 2024

dc.title.alternative

value: Х Polyakhov’s Reading Proceedings of the International Scientific Conference on Mechanics, September 23–27, 2024, Saint–Petersburg, Russia

value: Book


dc.description.abstract

value:
The collection of articles The Synergy of Languages and Cultures: Interdisciplinary
Studies is a peer-reviewed scholarly publication. The collection includes papers from Russia,
Сhina, Kazakhstan, France, and Japan. The collection reflects the position of modern
linguists on the development of traditional problems of language and cross-cultural communication,
the role of translation in the context of globalization, extensive information
exchange, and the interaction of languages and cultures.
The collection may also attract the attention of researchers in intercultural communication,
language methodology, particularly the methods of teaching foreign languages for
special purposes, and of a wider audience interested in modern trends in these areas.

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;


title: THE CONCEPT OF BOYHOOD IN NORTH-AMERICAN MASS FICTION OF LATE 19TH CENTURY

dc.contributor.author

value: Silanteva, Veronika G.

dc.description.abstract

value:
The article observes stereotypical portrayals of boy characters in three adventure
novels of the late 19th century. Being addressed to general public, mass
literature genres for adolescents and/or about them, such as adventure novels
and romances sought to adhere to popular beliefs and common values. Therefore,
a boy character in a book about boys’ adventures is likely to align with
contemporary societal requirements for a boy. The article suggests that the
concept of boyhood in Anglophone culture was initially coined and developed
by mass literature. The article aims at revealing morals, conduct, and aspirations
of an American boy of the late 19th century as portrayed in three texts by
two popular American writers, namely Richard Jefferies and Thomas Bailey
Aldrich. The trilogy Bevis: the Story of a Boy (1882) chosen for the present
study is an extended text featuring twelve-year-old middle-class boys who play
literature inspired role games which involve impersonating historical leaders
or mimicking daring explorers. The study employs various methods of textual
analysis, as well as structural-syntactic analysis, lexical-semantic analysis,
narratological and descriptive methods. The most common strategies in boy
character profiling are lexical and syntactical. Modifiers (presently), signposting
expressions (again, then), simple verbal predicates (run, sit, go), phrase
verbs (pick up, cut off), conjunctions (and, but), infinitival clauses are aimed
at creating a highly dynamic narrative representing the restless ever changing
nature of boys. The boy in the trilogy Bevis: the Story of a Boy is characterized
by conflicting desires and mixed feelings. The boy is not an innocent savage;
nor is he a ruthless savage. He is undergoing changes which are expected to
mold him into a decent man similar to his father.

dc.subject

value: the concept of boyhood

value: the ideal boy

value: boy protagonists

value: mass literature

value: adventure novel

value: Ausbildungsroman

dc.type

value: Article


title: EXPLORING CRIMINAL METAPHOR IN MASS MEDIA DISCOURSE: SEMANTICS, SEMIOTICS AND POLYCODE COMPETENCE

dc.contributor.author

value: Shustrova, Elizaveta V.

value: Koptyaeva, Natalia N.

dc.description.abstract

value:
Linguistic studies of mass media discourse prove that it presents a complex
blend of verbal and visual characteristics. To this end, the methodological
procedures should also imbibe structural methods combined with cognitive
modelling. These forms of text and its analysis tend to be unjustly given less
attention in educational process although teaching media literacy has already
become a popular trend. The present paper is aimed at investigating the level
of students’ awareness as far as certain semantic and semiotic elements are
concerned, and to show the methodological steps, students can further rely
on. As one of the sources, frequent in modern British mass media discourse,
we have chosen criminal conceptual metaphor applied to Jeremy Corbyn.
Thus, we show both the linguistic analysis procedure and the results of the
pedagogical experiment. In our linguistic investigation we applied a combination
of cognitive and structural linguistic methods. For teaching purposes, an
experimental linguistic database of verbal and polycode texts was formed. The
procedure described herein can be applied in various pedagogical cases: for
teaching students of linguistics, journalism and mass media communication
studies, pedagogics, politics, cross-cultural and linguocultural studies. The results
of the analysis contribute to the investigations of political metaphors and
broaden our understanding of polycode mass media texts.

dc.language.iso

value: en

dc.publisher

value: St Petersburg State University

dc.subject

value: polycode competence

value: media literacy

value: polycode text

value: conceptual metaphor

value: political caricature

value: professional training


title: MACHINE TRANSLATION AS A MOTIVATION FACTOR AND TESTING TOOL IN THE PROCESS OF TEACHING PHILOLOGY STUDENTS

dc.contributor.author

value: Latysheva, Svetlana I.

dc.description.abstract

value:
The article explores the evolving attitude of language teachers towards machine
translation (MT) in foreign language education. In response to the improved
quality and increased implementation of MT in practical settings, educators
are shifting from outright prohibition to integrating it as a motivational and
educational tool. The suggested approach involves three key steps. Firstly, students
are shown the general weaknesses of MT and specific challenges related
to language pairs. Secondly, students are trained to identify potential translation
errors independently. Lastly, students are encouraged to continually enhance
their language skills to compete effectively with MT. The study emphasizes
incorporating MT-generated examples into exams to assess students’ true
translation skills while preventing unauthorized MT use. It argues that such a
method simultaneously evaluates students and avoids biased claims. Additionally,
the article delves into the current state of MT research, citing works by
various researchers globally. It highlights the surge in studies post-2016 due to
significant advancements in MT program development. The main goal of the
article is to analyze the use of MT not just as a practical translation tool but as
a means to enhance students’ motivation in philology. The prerequisites for
effective use of MT in the learning process are discussed, emphasizing the importance
of teaching students to use it judiciously. Examples from Japanese to
Russian illustrate potential pitfalls in MT, emphasizing the need for first master
the basics of the target language for successful use. The article concludes with
an example of analyzing MT errors in a scientific book for children. It suggests
that despite MT’s progress, educators should guide students to approach translation
thoughtfully. The study proposes that, when used judiciously, MT can
aid language learning, providing opportunities for grammar practice, serving
as a tutor, and encouraging deeper study of related disciplines.

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: machine translation

value: motivation

value: testing

value: education

value: language teaching


title: PERSONAL PRONOUNS IN ENGLISH FICTION: GRAMMAR, STYLISTICS, PRAGMATICS

dc.contributor.author

value: Udinskaya, Alla G.

dc.description.abstract

value:
The unceasing interest in the study of various stylistic phenomena is due to the
constant discovery of new aspects in various linguistic facts, and at the present
stage of linguistic research more and more attention is paid to the interaction
of expressive means of language at various levels, which increases the pragmatic
effect of the utterance, and its most significant elements are brought to
the fore. The pronoun can be considered one of the most ambiguous lexical
and grammatical categories. Unlike nouns, the class of pronouns is closed due
to the fact that it comprises a limited number of units, but the constant transition
of one personal pronoun into the scope of another can affect its stylistic
functions and serve as an additional means of implementing the pragmatic
attitude of the utterance. This paper attempts not only to systematise the scattered
information on the stylistic potential of certain pronouns and to observe
the cases of stylistic convergence involving personal pronouns, but also to apply
it to concrete empirical material, since personal pronouns are organically
linked to artistic thinking and linguistic means acquire a stylistic function
in combination with each other within a specific functional manifestation.
The research was carried out on the material of two novels by contemporary
English writers, Stephen Fry and Mark Haddon, who are highly recognised
masters of the written word and who depict a wide range of socially significant
phenomena and events in their works, using personal pronouns in all their
grammatical and pragmatic diversity.

dc.subject

value: personal pronoun

value: stylistic grammar

value: transposition

value: stylistic convergence

dc.title

value: Article


title: CULTURAL AND NATIONAL IDENTITY: NATIONAL SELF-IDENTITY AND TRANSLATION STRATEGIES

dc.contributor.author

value: Urazayeva, Kuralay B.

dc.description.abstract

value:
Ethnic translation is a field of study that highlights the significance of cultural
and national identity as a component of translation strategy. It is a prerequisite
for successfully integrating the original text into the host culture and achieving
authenticity and accuracy in translation. Comparing the original text with
its translation enables us to identify the reasons for any discrepancies. These
discrepancies can be attributed to the preservation or transformation of cultural
and national identity. The first reason is the structure of the rhetorical
ideal, which consists of the ideal speaker and the ideal speech, as understood
in light of scientific ideas. The second reason is the selection of speech influence
techniques in both the original and translated texts. Additionally, the
methods used to convey Kazakh ethical representations and norms of behaviour
play a crucial role in achieving a ‘harmonising dialogue’. The study of
the rhetorical ideal in relation to the national constants of Kazakh national
and communicative consciousness serves as the foundation for examining the
techniques used to create a national worldview in both the original text and its
translation. This analysis also explains the differences between the linguistic
personalities of the author and the translator (secondary linguistic personality).
An interesting object of study is Russian translations of zhyrau poetry,
which were translated word-for-word by Kazakh poets writing in Russian,
namely A. Kodar and O. Zhanaidarov. The rhetorical ideal’s dominant values
are explained culturally and nationally through the use of proverbs, idioms,
symbols, and mythological poetics in the national conceptosphere and linguistic
expressions. The author’s conceptosphere employs allegory, poetic syntax
devices, and an imaginary world. The text has been edited for objectivity,
comprehensibility, conventional structure, clear and objective language, format,
formal register, structure, balance, precise word choice, and grammatical
correctness. The secondary linguistic personality of the translator considers
the otherness of the Other as an important aspect of identity manifestation. It
is important to give special consideration to the category of ‘imaginary world’.
This approach helps to understand the historical and cultural conditions that
affect effective communication between the poet and the addressee.

dc.description.sponsorship

value:
Written within the framework of the project “Scientific concept of Kazakh rhetoric:
rhetorical ideal, identity, argumentation and speech practice”.

dc.language.iso

value: en

dc.publisher

value: St Petersburg State University

dc.subject

value: rhetorical ideal

value: national worldview

value: ideal speaker

value: ideal speech

value: listener


title: ADVANTAGES AND LIMITATIONS OF APPLYING ALICE VOICE ASSISTANT IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE

dc.contributor.author

value: Kolomeitceva, Tatiana S.

dc.description.abstract

value:
The article observes the possibilities for implementing elements of programmed
learning in teaching Russian as a foreign language by using Alice
voice assistant. Working with Alice voice assistant can become a part of a
homework for migrant children in order to integrate them into the educational
process according to a teacher’s communication scenario: Alice recognizes the
student’s answer and, depending on what answer he gave, pronounces certain
further instructions. The elements of the grammar-translation method can be
manually programmed. Programming Alice for the needs of the teacher — the
creation of a so-called “skills” — is a continuation of the traditions of the Soviet
school of programmed learning. The use of Alice voice assistant makes it
possible to saturate homework with communicative situations, as well as spur
interest in learning in the classroom and in extracurricular activities. The concept
of post-digital is viewed as a resource for successful mastering of educational
programs. Linguodidactic potential of Alice voice assistant is discussed.
The author’s methodological suggestions are proposed. It is promising and
practically feasible to individually adjust Alice to the methodological tasks of
any teacher.

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

value: Alice voice assistant

value: voice assistants

value: Russian as a foreign language

value: programmed learning


title: UNIVERSITY MEDIA SPACE AS A MEANS OF AGITATION AND PROPAGANDA

dc.contributor.author

value: Olizko, Natalia S.

value: Finogeeva, Anna A.

dc.description.abstract

value:
University media discourse can be a powerful tool for agitation and propaganda,
as it has the ability to disseminate information on a large scale. This
study aims to examine the linguistic features of university media content, specifically
in relation to concepts, values, and their transmission in modern digital
society. The article analyses the content of social networks used by Chelyabinsk
State University to identify the pragmatic potential of linguistic units
that act as means of agitation and propaganda. The analysis focusses on both
thematic and linguo-pragmatic aspects. The VKontakte group and the Chelyabinsk
State University Telegram channel provide news on the latest scientific
achievements, cultural events, sports victories, and other important events
at the university. The focus is on education, skill development, professional
competence, value formation among students, and the development of their
civic position. The ChelSU Media Centre facilitates the exchange of opinions
and feedback between the university administration and students. This contributes
to the creation of an open and trusting atmosphere at the university,
allowing students to feel heard. This approach forms the basis for a positive attitude
towards the university and its activities among students and the general
public. The use of linguistic (lexical, grammatical, and stylistic) means, as well
as communicative strategies, is employed in university media discourse to influence
the audience and persuade them to adopt a particular idea or action.
The study findings suggest that the discourse of university media is a powerful
tool for the influence of information by means of agitation and propaganda,
capable of significantly shaping the worldview of the younger generation.

value: university media discourse

value: university media space

value: pragmalinguistic means of agitation

value: pragmalinguistic means of propaganda

value: ChelSU VKontakte group

value: ChelSU Telegram channel

dc.type

value: Article


title: ANTIORPHOGRAPHY AS A GAME MODE OF VIRTUAL COMMUNICATION

dc.contributor.author

value: Ryabova, Marina Yu.

dc.description.abstract

value:
The article discusses the problem of virtual or digital (electronic) communication,
which is a type of natural communication carried out with the help of
various technical tools and resources. The development of virtual communication
had a significant impact on the modern language functioning, especially
in a written form, which is reflected in the emergence of such terms as the
language of the Internet, cyberlanguage, network language, computerspeak,
usertalk, Cyberdeutsch, Websprache, etc. The purpose of the study is to identify
and describe the characteristics of the language of virtual communication,
i.e. characterize the phenomenon of antiorthography (cacography) based on
a game mode, or the phenomenon of language play.The term “language play”
means a conscious deviation in the use of language units from certain language
norms and rules in order to create a stylistic, comic, playing effect. As
the result of the study, it was found that the phenomenon of antiorthography
is based on a deliberate distortion of the word spelling as a conscious act on
the part of the communicant so as to add the playing mode to the utterance.
Graphic and spelling derivations in RuNet have received various names: novograph,
preved-style, orpho-art. Antiorthography as a fact of Internet interpersonal
communication was represented by such forms, as the language of
kaschenites, the language of padonoks, the olbanskij language, etc. The novelty
of this study is based on the hyposis that antiorthography as a deliberate
break of spelling rules is just a game with illiteracy (at least at this stage in the
development of network communication). The obtained study results allow
us to assume that the phenomenon of antiorthography includes: 1) the use of
symbols of other systems in addition to Russian letters as well as characters
of different codes, 2) transliteration of Russian texts with the symbols of Latin
alphabet, 3) a consistent rejection of the use of iotized letters, 4) violation of
punctuation rules, 5) the use of abbreviations, 6) simplification of spelling.

dc.language.iso

value: en

dc.publisher

value: St Petersburg State University

dc.subject

value: virtual communication

value: language play

value: antiorthography

value: language norm

value: errative

value: discourse


title: TRANSLATION TRANSFORMATIONS IN THE POLITICAL MEDIA DISCOURSE

dc.contributor.author

value: Neudachina, Ludmila V.

value: Dobrova, Tatiana E.

value: Rubtsova, Svetlana Yu.

dc.description.abstract

value:
The article presents the result of a comparative analysis of translation transformations
in political news texts from English-language media and their translations
into Russian. Theoretical issues related to the interpretation of media
discourse, news discourse, and news political discourse are outlined. The text
is understood as an important component of newspaper discourse. The article
is focused on the structural and linguistic features of the news text, describing
common types of translation transformations of political news texts in general.
As a result of the translation transformations comparative analysis the
most common translation techniques typical for political news texts are revealed,
namely: transcription and transliteration, grammatical substitutions,
lexico-semantic substitutions and complex lexico-semantic transformations.

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: political media discourse

value: news text

value: translation transformations

value: substitutions


title: THE VISUAL STRUCTURE OF THE OLD IRISH POEM “CROS CHRÍST”

dc.contributor.author

value: Ilgova, Daria A.

dc.description.abstract

value:
The present study is devoted to the analysis of the visual structure of the Old
Irish poem “Cros Chríst”, which was presumably written in the X century and
is an example of lorica (a Christian hymn for a believer’s protection). The aim
of the study is to build a visual structure of an Old Irish poem, the case of
“Cros Chríst”, with the opportunity to use this structure to analyze other Old
Irish poems. In order to achieve this goal, it is necessary to prove by the intermediate
analysis that the visual structure of the poem “Cros Chríst” unfolds
at several levels simultaneously: verbal (the word-level analysis), audial (the
analysis of auditory techniques expressed visually in the text, for example, the
Old Irish alliteration that has an external expression), material (the analysis
of the text location in the manuscript: drawings, marginal glosses, comments
and the influence of the font on the text’s interpretation), synesthetic (intersensory
associations, the interpretation of the poem by a reader-viewer).
As the result of the conducted research, it was discovered that the visual structure
of the poem (grammatical and graphic parallelism), as well as the visual
techniques (the use of anaphors, epiphoras, circle forms, etc.) make it possible
to form a consistent image of a person and the world (from the particular to
the general). In addition, the poem forms a symbolic image of the cross as a
talisman, which can have both material and immaterial embodiments. This
study allows for taking a fresh look at the ability to interpret an Old Irish poetic
text by referring to medieval manuscripts and constructing a multilevel
visual structure of a poem.

dc.language.iso

value: en

dc.subject

value: Old Irish poetry

value: visual structure

value: levels of visuality

value: manuscript

value: intermediality

dc.title

value: Article


title: CONCEPT “WOMAN” IN THE 21TH CENTURY NEOLIBERAL ANGLO-AMERICAN DISCOURSE

dc.contributor.author

value: Tsatsura, Elena A.

dc.description.abstract

value:
A large number of modern Russian and foreign scientists have been working
on the problem of gender in language and culture. In a number of studies,
E. E. Panchenko, N. V. Palanchuk, V. V. Tikhaeva, Y. I. Alferova, A. A. Grigoryan,
E. Sereda, A. S. Gerasima the topic of gender expression in English was
touched upon, and some research was conducted in the field of the concept
“Woman”. H. Bradley, N. Burns, T. Chanter, S. Heckman study the concept of
gender and femininity in the field of sociology, political scientists and philosophy.
However, over the past decade, modern neoliberal Anglo-American discourse
of the media and social networks has generated multiple new meanings
and interpretations in the field of gender and self-identification. It provoked a
significant increase in the number of linguistic units, terms and definitions for
seemingly centuries-old concepts of “Woman”, “Mother”, “Man”, etc. Terms,
such as “gender fluid”, “non-binary person”, “birth giving person”, etc. have
come into use not only in everyday Western life, but also into the professional,
scientific jargon of sociology, psychology, pediatrics and other sciences. In
many ways, this linguistic creativity was provoked by a new wave of transformations
of the neoliberal discourse itself, which, under the influence of social
media, became more fragmented, less structured in form, multi-interpretive
and ideological in terms of content as well as manipulative in its intent. It is
in the 21st century that every individual with an access to the Internet has an
opportunity to broadcast their views and values to the masses, transcending
cultural and social boarders. It is in this discourse environment that hundreds
of definitions of gender appear, and the concepts “Sex”, “Gender”, “Woman”
undergo significant changes. Furthermore, the linguistic metamorphoses of
the Anglo-American discourse not only reflect, but also cause gender reforms
at all levels of existence of Western society, including politics, children’s education,
legislation, institutions of marriage and family. Since the linguistic aspects
of neoliberal discourse have not been sufficiently studied, this research
will attempt to describe the modern structure of the Anglo-American discourse
of the media and social networks, as well as to characterize some key
changes in the field of the concept “Woman”, including the separation of “femaleness”
as its key meaning constituent, with subsequent reduction of the
sign “Woman” to the state of a simulacrum.

dc.publisher

value: St Petersburg State University

dc.subject

value: discourse

value: gender

value: woman

value: concept

value: simulacrum

value: Anglo-American

value: neoliberal


title: STATISTICAL ANALYSIS AND WAYS TO ACHIEVE TRANSLATION AUTHENTICITY (KAZAKH TRANSLATION OF A. PUSHKIN’S FAIRY TALE)

dc.contributor.author

value: Yerik, Gulnur

dc.description.abstract

value:
This article is devoted to the application of the statistical method in the analysis
of variances in the process of translating Pushkin’s literary fairy tale into
the Kazakh language. The results obtained allow us to develop recommendations
for achieving translation authenticity and identify factors for the effective
integration of another text into the receiving culture. Using the example
of the analysis of the translation of A. Pushkin’s “The Tales of the Fisherman
and the Fish” into the Kazakh language, A. Baitursynov shows the connection
between the criteria of translation authenticity and the use of culture-oriented
strategies — domestication, foreignization and estrangement. The role of the
cultural grid is also revealed. Comparing the original and the translation, the
significance of the laugh poetics and the paradoxical nature of Pushkin’s fairy
tale, characterizing the method of the Russian writer, was substantiated. The
use of a cross-cultural approach in combination with the statistical method revealed
the role of the fairy tale as an object of cultural transfer and transcultural
mission. To systematize the features of the literary specificity of a translated
fairy tale as an object of ethno-translation, the main thing was the translator’s
reproduction and analysis of the identity of the original. The generalization of
translation derivations in a translated fairy tale is based on the study of lexical,
grammatical, and sound levels that determined the menippean features
of Pushkin’s fairy tale. The development of recommendations for the creation
of accurate translations should take into account such signs of the literary
specificity of Pushkin’s fairy tale as the relationship between the ratio of the
plot (fabula), plot and genre, and the ways in which the author influences the
addressee. The study of Baitursynov’s translations showed the successful solution
of translation problems from these positions. The study of Baitursynov’s
translations showed the successful solution of translation problems from these
positions. The choice of translation and the connection between the purpose,
strategy and result of translation showed the dominance of domestication
and estrangement. The principles of domestication based on parody, linguistic
and literary play and reliance on the phrase about the resources of the native
language have shown. The authenticity of the Kazakh translation is shown
through the estrangement as a factor of the author’s style. It has been proven
that turning to statistical methods for processing the analysis of a literary work
ensures the reliability of the results and the development of recommendations
for achieving the authenticity of the translation.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

value: literary fairy tale

value: literary translation

value: Pushkin

value: Baitursynov

value: domestication

value: foreignization

value: estrangement

value: cultural grid


title: ETHNIC TRANSLATION AS A NEW DIRECTION OF ETHNO-CULTURAL ACTIVITY: TASKS AND CHALLENGES

dc.contributor.author

value: Razumovskaya, Veronica A.

dc.description.abstract

value:
The growing interest in regional topics determines the emergence of new directions
in the study of indigenous languages and cultures in today’s multicultural
and multilingual world. The object of this study is the changes taking
place within the paradigms of Translation Studies which reflect the recent
turns in humanities. The main prerequisites and theoretical bases for distinguishing
ethnic translation as a separate type of translation activity have been
pointed out and a preliminary classification of actors capable of performing
ethnic translation is proposed. In the context of the required competencies, a
number of specific categories of ethnic translators are considered. The main
units of ethnic translation include the cultural information and memory represented
in ethnic texts. Special attention is paid to the languages of indigenous
small-numbered ethnic groups of modern Siberia, which received written
form in the 19th-20th centuries. Ethnic translation faces social, research,
educational, and cultural tasks, and it can serve as an effective tool for forming
and preserving cultural identity. Ethnic translation acts as a vital tool for the
preservation and revitalisation of endangered indigenous languages. The descriptive
and prescriptive approaches to the material under study, as well as
the accumulated experience of translating Siberian ethnic texts into Russian
and foreign languages, dictate the need to create a separate section of Translation
Studies, Ethnic Translation Studies, which necessitates its inclusion in the
educational programmes of translator training and retraining.

dc.publisher

value: St Petersburg State University

value: indigenous small-numbered peoples

value: Siberia

value: ethnic text

value: cultural code

value: ethnic translator types

value: natural bilingualism

value: linguistic and cultural mediation

dc.type

value: Article


title: “EUGENE ONEGIN”, ECONOMICS, AND ADAM SMITH’S “THEORY OF MORAL SENTIMENTS”

dc.contributor.author

value: Boborykina, Tatiana A.

value: Kadochnikov, Denis V.

value: Taylor, John A.

dc.description.abstract

value:
Adam Smith’s system of moral philosophy is now out of fashion. Nowhere is
that clearer than in economics. Today’s economists revere Smith’s “Wealth of
Nations”, but they often neglect his “Theory of Moral Sentiments”. Economics
needs reform, however. Everyone admits it. One possible reform could be a reconsideration
of the economic role of f moral philosophy. This essay argues that
economists could use Alexander Pushkin’s great poem “Eugene Onegin” as a
model for revisiting Smith’s moral philosophy, and to bring Smith’s “Moral Sentiments”
back into fashion. Economists could thus bring the discussion of moral
philosophy back into economics. Smith influenced Pushkin, and we begin
this essay with a restatement of the facts about that influence. These facts come
from Michael Alekseev. We next recount the argument about moral philosophy,
which Smith made in his book on moral sentiments, and we claim to see Smith’s
moral philosophy in Pushkin’s great poem “Eugene Onegin”. However, and this
is the main point of this paper, Smith’s moral philosophy needs revision. People
today seldom find it timely or persuasive. That means that economists tend
now not to read Smith’s book on moral sentiments carefully — so they, wrongly,
find in “Wealth of Nations” another argument entirely. They think the book is
about an unrestrained and natural liberty for selfishness. Smith would not have
wished his name to be associated with any such argument because he thought
greed was ugly and immoral. Pushkin’s “Onegin” contained a revision of Smith’s
moral philosophy, we believe. To support his view, we offer Boris Eifman’s brilliant
contemporary ballet “Eugene Onegin” as a model for further commentary
on this problem. That ballet shows “The Theory of Moral Sentiments” — even
literally — in action. Economists should read “Onegin”, and they could use the
poem to update both economics and Smith’s moral philosophy.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: Alekseev

value: Freud

value: greed

value: liberty

value: moral sentiments

value: Nietzsche

value: Pushkin

value: Onegin

value: Adam Smith


title: THE VALUE OF THE LEXICAL BACKGROUND IN THE RUSSIAN LANGUAGE LEARNING

dc.contributor.author

value: Svetlova, Olga Y.

value: Sysolyatina, Olga N.

dc.description.abstract

value:
The research is devoted to investigating the ways of the proficiency effectiveness
improvement in Russian as a foreign language. As an important component,
that determines a high level of language proficiency, it is proposed to
consider the lexical background, that is the complex of non-conceptual parts
of the sememe. It is noticed that most of the interest is non-equivalent and
background vocabulary. Among the lexical background words, with rich cultural
and historical layers, seven thematic groups are distinguished. This is
the vocabulary that goes back to the Russian folklore, epic, mythology and to
Orthodox Christianity. It is associated with the life of the Russian peasantry,
the Russian nobility and, subsequently, the Russian intelligentsia. It names
Russian nature phenomena, reflects Soviet ideology, names people in different
social and time contexts. The vocabulary describing these spheres of linguistic
reality is considered from the point of view of its mastering by a foreign
student. It is concluded that the effectiveness of learning words which semantics
fits into the mentioned spheres increases by using techniques that reveal
the lexical background. The emphasis is concentrated on such techniques as
seme analysis, historical and cultural comments, visual demonstration, wordformation
and morphemic analysis, the analysis of lexical compatibility of a
word, the analysis of the abilities to participate in the phraseological units’
formation, to produce metaphorical meanings, the analysis of the Russian literature
contexts basis. Moreover, it makes sense to apply all the techniques
in sequence for each word from the semantic layers. This is the only way the
semantics will be revealed and a student will gain the skill of using and understanding
a specific lexeme. It is noted that nowadays the described language
learning approach is relevant not only for foreign students, but also for Russian
students.

dc.description.sponsorship

value:
The research was carried out with the support of the Vladimir Potanin Charitable
Foundation.

dc.publisher

value: St Petersburg State University

dc.subject

value: vocabulary

value: non-equivalent vocabulary

value: background vocabulary

value: lexical background

value: Russian as a foreign language


title: COGNITIVE AND DISCURSIVE GROUNDS FOR IDENTIFYING CHARMS AS ONE OF THE TYPES OF OLD ENGLISH MEDICAL TEXT

dc.contributor.author

value: Tretyakova, Tatyana P.

value: Yakovleva, Maria S.

dc.description.abstract

value:
The Old English medical texts, which focus on adverse health conditions,
medications, and treatments, encompass various genres and share common
features. These features can be identified through a cognitive-discursive approach,
specifically through the text-person link within a specific communicative
space. These relations exist in situations of direct communication and
imply the presence of some substance, whether real or metaphysical. In the
context of prescribed rituals, a special type of text is featured, known as galdor,
which is equivalent to a medicinal treatment and acts as a metaphysical
substance in the healing process. Typically, it is preceded by a prescriptive
prose commentary describing the treatment procedure. The Lacnunga healing
book contains a recipe that demonstrates the use of galdor in healing rituals.
The ritual is represented through direct healing actions and poetic text. The
text has been analysed using methods such as cognitive modelling, concept
analysis, and historical pragmatics.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: Old English medical text

value: galdor

value: cognitive model

value: historical pragmatics

dc.title

value: Article


title: PUBLIC ADVERTISING DISCOURSE SEMANTICS

dc.contributor.author

value: Sotnikova, Elizaveta S.

dc.description.abstract

value:
The article dwells upon the semantics of public advertising discourse in English,
French and Russian cultures. The aim of the study is to bring to light the
specifics of the semantic component in advertising and to study the ways of
conveying meaning. The study is based on broad linguistic material that includes
1400 public advertising posters and 100 videos in three languages and
applies descriptive, comparative and statistical methods, discourse analysis
and linguacultural method. The research has shown the main tools of nonverbal
and extralinguistic meaning formation in a polycode text, such as colour,
graphical images, visual text features, paralinguistic and extralinguistic
speech features. It has shown that the meanings of a public advertisement are
largely presented in the graphical and sound component. The study is a part
of a broader study of linguacultural features of public advertising discourse.

dc.subject

value: public advertising

value: dscourse

value: colour semantics

value: extralinguistics

value: linguaculturology

value: allusions

value: PUBLIC ADVERTISING DISCOURSE SEMANTICS


title: WEBSITE TRANSLATION AND LOCALISATION: MYTHS AND REALITY

dc.contributor.author

value: Shurlina, Olga V.

dc.description.abstract

value:
This paper deals with the issue of translating the textual content of a website
into the language of the target user in the context of localisation. In translation
studies, there is still no complete understanding of what localisation is,
although the concept itself is often mentioned in academic works. The emphasis
is on the multi-dimensional nature of the localisation process, which
includes translation. The method used was to compare the textual content of
the original and localised versions of the ASOS and Pull&Bear online store
websites. The results obtained can be of theoretical importance for the further
development of translation issues to be solved during the localisation project.
From an applied point of view, they can be useful for translation didactics:
they can make it possible to harmonise the knowledge of novice localisation
translators in the field of translation theory and avoid mistakes when solving
translation tasks.

dc.publisher

value: St Petersburg State University

value: translation

value: localisation

value: website

value: globalisation

value: glocalisation


dc.contributor.author

value: Харичев, А. Д.

value: Полосин, А. В.

value: Селезнева, А. В.

dc.identifier.citation

value: Основы российской государственности: учебное пособие / А. Д. Харичев, А. В. Полосин, А. В. Селезнева. — Москва : РАНХиГС , 2024. — 448 с. :

dc.description.abstract

value:
Учебное пособие «Основы российской государственности» подготовлено в целях
совершенствования преподавания социально-гуманитарных дисциплин и оптимизации подготовки обучающихся в рамках базовой части основных профессиональных образовательных программ высшего образования. В пособии с опорой
на существующий в российских общественных науках задел системно представлены материалы, посвященные историческому развитию России, цивилизационному измерению ее государственности, традиционным духовно-нравственным ценностям российского общества, политическому устройству нашей страны, а также
актуальным вызовам, ответ на которые составляет важнейшую задачу государственного стратегического планирования.

dc.language.iso

value: ru

dc.type

value: Book

filename: Основы_учебник Полосина.pdf


title: EXPANDING INDIVIDUAL MENTAL LEXICON WITH THE AID OF AI ALPACA LANGUAGE MODEL IN FOREIGN LANGUAGE TEACHING

dc.contributor.author

value: Gribova, Natalia N.

value: Schetnev, Sergey I.

dc.description.abstract

value:
This paper reviews the pedagogical problem of vocabulary expansion and
spontaneous speech extension in a foreign language from the perspective of
the psycholinguistic approaches to the study of word meaning using the tools
of neurolinguistic models. The aim of the research is to draw up guidelines for
the purpose of overcoming potential difficulties in the formation of foreign
language learners’ individual lexicon in the framework of associative, parametric,
feature-based and situational approaches to the study of word meaning
in psycholinguistics with the aid of the Alpaca language model. In the
course of the research, the Alpaca language model was tested. It was used to
develop strategies and tasks that aim to expand the mental lexicon and are
designed to develop language ability and language competence through linguistic
awareness. The language model has shown a good level of adaptability
to both search and text generation queries and tasks for foreign language
learners by proficiency levels with the possibility to customize assignments according
to the most productive channel of information perception. Currently,
the functionality of the model enables teachers to resolve the issue of creating
multi-level educational content for foreign language learners. The research
findings show that higher-order tasks such as creating types of assignments
for different perception channels, compiling miniassociative dictionaries or
associograms, generating mind maps, working with word meanings and collocations,
building frame structures to represent knowledge in the analysis
of speech situations, representation of concepts using lexemes, etc., require
some “machine learning” with the help of a teacher who always controls the
language situation modelling and constructs the learning process in terms of
FLT methodology.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: individual mental lexicon

value: neuro-linguistic models

value: verbal ways of knowledge representation

dc.title

value: Article


title: CULTURAL UNITS OF TRANSLATION AND TECHNIQUES FOR CREATING A WORLD VIEW

dc.contributor.author

value: Azkenova, Zhanargul K.

dc.description.abstract

value:
The article is devoted to the peculiarities of the embodiment of the world picture
in Russian translations of zhyrau poetry (poets of the Middle Ages) and the
role of cultural and functional dominants in them. Thus, the research subject
of the world picture is examined from the perspectives of reflection (G. Bogin)
and pan-determinism (C. Todorov). This approach facilitates the establishment
of a connection between the cultural elements of the source text, the translation
strategy employed, and the methods used to convey them in the translated
text. The description of cultural units as a way of creating a national picture of
the world allows us to study the mechanism of the impact of the poet’s spoken
word on the addressee. The aim of the work is to consider culturonyms
as units of artistic translation of Kaztugan Zhyrau and Dospambet Zhyrau poetry
and their role in the embodiment of reflexion and pan-determinism. The
work also involved considering the rhetorical statuses and modalities of Zhyrau’s
statements, establishing connections between them, analyzing the genre
synthesis (elements of anacreontic with military and lyrical-romantic poetics),
and studying the functions of artistic tropes. To achieve the goal, non-rhetorical
(discourse) and hermeneutic approaches were utilized, along with the method
of comparative analysis. These approaches and methods in the study of cultural
units of translation in Zhyrau poetry, in the aspect of reflection and pan-determinism,
allow us to see the unity of Kazakh culture as a way of creating a worldview.
The article presents a classification of rhetorical modalities of Zhyrau’s
statements, functions of lyrical narrative, and symbol types. The text describes
the structure of symbolism as a correlation between the signified and signifier,
expressed and implied, and types of associative connections, as well as poetic
syntax. It also substantiates the main regularities in the complexity of translating
cultural units, images of time and space in the national picture of the world.

dc.description.sponsorship

value:
The paper is contributed as part of the project “Scientific concept of Kazakh
rhetoric: ideal of rhetoric, identity, argumentation and speech practice”.

dc.publisher

value: St Petersburg State University

dc.subject

value: zhyrau poetry

value: culturonyms

value: authenticity of translation

value: nationalcultural identity

value: reflexion

value: pan-determinism


title: THE PLACE AND ROLE OF ABORIGINAL LANGUAGES OF AUSTRALIA IN THE NATIONAL LANGUAGE POLICY DEVELOPMENT

dc.contributor.author

value: Grishaeva, Elena B.

dc.description.abstract

value:
The article features Aboriginal languages of Australia through a wider sociocultural
issues and sociopolitical events from a diachronical perspective.
Although there is a growing literature on multiculturalism and multilingualism
in contemporary Australia, there are few studies on indigenous languages
and their social functions throughout a rather short history of Australia as a
young state in the South Pacific region. This study identifies the aim to focus
on multi-component and heterogeneous character of national language policy
and planning of Australia and to translate it into a set of objectives: to reflect
a social and functional differentiation of indigenous languages; to reveal
a controversial social attitude of white Australian population towards local
languages and cultures which tailored in their extermination. The paper adds
to existing research through a description of a number of issues related to attitudes
of institutionalized bodies towards Aboriginal languages and cultures
and their political decisions in the frames of the national language policy development
by the end of 1980s. Linguistic and historical overviews on indigenous
peoples, having been collected and presented by enthusiasts: linguists,
topographers, clergymen and police officers in 19th–20th centuries, cemented
a sociocultural profile of Australian identity and charted the evolution of attitudes
towards Aboriginals and their languages. Along the broad continuum,
the research literature shows a link not only between language and culture but
also between language and identity. National Language policy in Australia was
adopted in 1987. Indigenous languages were placed among other groups of
languages forming a rich palette. Unique ethnic profile of the Australian society
as well as its linguistic diversity created traumatic controversies in the field
of the Australian nation self-identification and ambiguous attitude to indigenous
languages and cultures. The paper also investigates factors that had led to
extermination and a complete death of the majority of Aboriginal languages.
Currently, sociologists of language and political circles support language vitality
and indigenous cultures. They maintain bilingual educational programs at
schools, publishing primers and glossaries, legends and fairy tales. TV and
radio broadcasting services support the feeling of being proud to be able to
speak native indigenous languages in every day interactions, and promote
their further use as a major means of in-family communication.

value: identity

value: polyethnic and multicultural society

value: ecology of language

value: indigenous languages

value: language policy


title: “CONFLICT INTERPERSONAL RELATIONS” FRAMES IN CONFLICT DISCOURSE OF FANTASY GENRE

dc.contributor.author

value: Tsytsarkina, Natalia N.

value: Kuznetsov, Danil A.

dc.description.abstract

value:
The paper discusses the verbalization of frames related to ‘conflict interpersonal
relations’ in literary discourse. This discourse encompasses not only the
dialogues between characters in a conflict situation of interpersonal communication
but also the description of this situation as the basis for plot development.
The objective of this study is to describe the characteristics of verbalizing
conflict interpersonal relations and basic conflict frames in literary discourse
within the fantasy genre. The linguistic material analysed is taken from
the series ‘The Chronicles of Malus Darkblade’ by D. Abnett and M. Lee. The
research methods employed in this paper are discourse analysis and frame
analysis. The study has revealed that the frame of conflict in interpersonal
relations can be expressed both at the sentence and text levels. At the sentence
level, this frame is represented by verbs that describe interpersonal relations.
At the text level, it is represented as a generalized static and dynamic model of
a referential situation. The study found that literary works in the fantasy genre
often verbalize frames of conflict in interpersonal relations such as ‘opposition’,
‘physical / armed clash’, and ‘competition’. This text discusses the objectifying
components of macro-propositions and the specific features of frame
scenario development. Speech conflicts can represent various scenes in the
cognitive frame scenario, but they are most commonly associated with the
initiation and escalation of conflicts.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

value: conflict discourse

value: literary discourse

value: fantasy genre

value: frame

value: interpersonal relations

dc.type

value: Article


title: LEXICAL AND SEMANTIC CONSTRAINS AND AFFORDANCES OF SMELL NOMINATION AND DESCRIPTION IN RUSSIAN AND GERMAN LANGUAGES IN PERFUME DISCOURSE

dc.contributor.author

value: Stepanov, Evgenii S.

dc.description.abstract

value:
This article examines the specificity of nominations and descriptions within
the concept of smell. It analyses perfume reviews from the Russian perfume
discourse and their translations in German, as presented on the Fragrantica
website. The study aims to reveal how the concept of smell is expressed in
discourse, taking into account lexical-semantic constraints and affordances.
The following tasks were performed: analysis of the main features of perfume
discourse and the text type ‘perfume review’; study of the possibilities and
limitations of describing smells; description of the structure and mechanism
of the concept of ‘smell’ in discourse; analysis of the particle characteristics of
the odorem corpus and their descriptors; identification of the main groups of
vocabulary used in perfume discourse. The study uses critical multimodal discourse
analysis to interpret communicative practices and reveal deep meanings
and complex structures within multimodal embedding. The concept of
smell has several affordances and constraints, including the nomination of
denotates resulting in substantives with a limited number and stable lexical
composition. As human attention is primarily focused on evaluating smells,
the concept of smell is often described using a limited lexicon. There is no
unique vocabulary to describe smells, so descriptions are formed through synaesthetic
and metaphorical transfer from other sensory areas.

dc.publisher

value: St Petersburg State University

dc.subject

value: perfume discourse

value: perfume review

value: concept of smell

value: smell nomination

value: descriptive component of the concept of smell


title: INTERFERENCE OF THE TRANSLATOR’S NATIVE LEGAL CULTURE IN HIS/HER CHOICE OF LANGUAGE AND TERMINOLOGY

dc.contributor.author

value: Golubtsova, Maya A.

value: Kalugina, Tatiana N.

dc.description.abstract

value:
International lawyers, and legal translators, have a regular need of reference
to the translated versions of statutes, cases, and other sources of law. Translations
of such texts must meet the highest standards of professional quality due
to serious legal risks arising from an error or even a deficiency in translation.
Professional opinion as to the quality of translation is formed on the basis of
field-proven and time honoured accuracy and legal safety, as well as such important
criteria as syntactic consistency, lexical and, specifically, terminological
justification, and the practical expediency of the text as such. The Russian
statutory law, in particular, the Russian Civil Code, exists in several translations
made by different specialists and groups of specialists — lawyers as well
as translators. Comparative analysis of these translations reveals significant
differences in respect of the said criteria. The report investigates the possible
grounds of these differences, notably, the extent to which the legal system and
the underlying cultural and linguistic background that formed the translator’s
understanding of the objective, predetermined the translator’s decisions.

dc.subject

value: legal translation

value: translation error

value: adequacy of translation

value: linguistic background

value: legal culture


title: THE PRODUCT APPROACH TO CREATING ONLINE COURSES AT UNIVERSITY

dc.contributor.author

value: Bugreeva, Еlena А.

value: Grigoriev, Ivan V.

dc.description.abstract

value:
The article considers integration of traditional approaches to creating online
courses at university and instruments and techniques used in EdTech. The
author regards the product approach as a flexible iterative development in a
dynamically changing environment based on business and customer requests.
The author shows that some tools of the product approach can be used for
creating online courses at university. The main objectives of this research are:
to outline the key features and advantages and disadvantages of the product
approach compared to other approaches; to compare the product approach
in EdTech and the traditional approach in universities; to survey university
instructors responsible for developing educational products about whether
they apply some of the tools of the product approach; and to develop recommendations
on how to use some of the tools to improve educational products
in universities. This study uses research methods such as observation, comparative
analysis, surveying, and modelling. The author’s observation caused
the undertaken research; a comparative analysis showed the differences in
approaches used in universities and EdTech; a survey proved the necessity
of implementation of elements of the product approach to university practices;
and modelling helped develop a set of recommendations for educators.
The results of the research could be interesting for educators responsible for
creating educational products and student studying instructional design and
digital didactics.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: educational product

value: the product approach

value: online course

value: target audience

value: feedback

dc.title

value: Article


title: DIDACTIC PROSPECTS OF NON-REFERENTIAL USE OF NAMES IN FOREIGN LANGUAGE LEARNING

dc.contributor.author

value: Smerdova, Catherine A.

dc.description.abstract

value:
The article is focused on the didactic perspectives of the interpretation of the
non-referential use of names in the foreign language learning process, according
to the system cognitive approach by G. P. Schedrovitsky. Assuming the fact
that foreign language learning is associated with a number of signs which are
used non-referentially for an individual (supposing the individual does not
know the meaning of the word he / she interprets), the procedure of the interpretation
of the non-transparent text looks presumably similar to the foreign
language learning. The following comparison will be based on the system cognitive
approach to the learning process by G. P. Schedrovitsky. Correspondingly,
we suggest considering the foreign language process as interpretation
of a non-transparent text. Each word that has an ambiguous meaning to the
learner will be analysed in different dimensions (phonetic references to the
words that have certain meaning, grammar analysis, etc.) Thus, the learner is
supposed to be acquainted to the communicative situation which is common
to the particular word. As a result, the semiotic transparency of the text is
believed to increase much. The learner will be given a number of derivations,
synonyms, antonyms, and the entire discourse related to a certain word or
phrase. This is one of the most effective ways to the new social performance
for the individual — the foreign language use.

dc.publisher

value: St Petersburg State University

dc.subject

value: systematic cognitive approach

value: probabilistic interpretation

value: referentially non-transparent text

value: interpretation filters


title: TRANSLATION OF SLANG ELEMENTS IN THE NOVEL “FOOD BLOCK” BY A. IVANOV FROM RUSSIAN INTO CHINESE

dc.contributor.author

value: Zhang, Tianyuan

value: Shananina, Maria A.

dc.description.abstract

value:
Slang (“sub-language”) is a vocabulary of informal register normally used to
establish a group identity of either people of little political power (adolescents)
or people who hide from the authorities (gamblers, drug addicts, prisoners).
Its most common characteristics are sociability, flexibility and naturalness,
which make it a unique object of scientific research. The purpose of this article
is to solve the problem of translation into Chinese of Russian slang lexical
units in literature taking as example the text of Alexei Ivanov’s novel “Food
block”. The plot of A. Ivanov’s novel “Food block” unfolds in 1980 and tells a
story about young people who spend summer vacations in “Burevestnik”, a
pioneer camp invaded by vampires. The book uses a lot of slang units to enrich
the language and create a realistic environment. These lexical units may be
difficult to translate into Chinese not only because of their absence in Russian-
Chinese dictionaries, but also because of the ambivalence of their interpretation
and different perception in the cultures of the source and the target
languages. In this article we will provide analysis and offer translations into
Chinese for the following slang units: 1) пацы; 2) шпили-вили; 3) мацать;
4) шашни; 5) мильтоны; 6) ходок; 7) тупарь. The article’s structure is the
following: we analyze the origin of each selected slang unit, study their artistic
impact and literary meaning in the original, analyze advantages and disadvantages
of possible translation techniques and illustrating their practical application.
Since the novel has not yet been translated into Chinese, the results
of the study may be useful for potential translators, as well as for the study
of Sino-Russian intercultural dialog in general and the translation of Russian
slang into Chinese in particular.

value: Russian slang

value: slang translation

value: literary translation

value: slang in literature

value: translation from Russian into Chinese

value: “Food block” by A. Ivanov


title: THE CONTRASTIVE RHETORIC OF ENGAGEMENT MARKERS IN L1 AND L2 APPLIED LINGUISTICS RESEARCH PAPERS

dc.contributor.author

value: Grigoriev, Ivan V.

value: Rubtsova, Svetlana Yu.

dc.description.abstract

value:
The academic community in Russia, like any academic community, is under constant
pressure to publish the results of their research. Exploring cross-cultural
and cross-disciplinary variations in academic texts of different genres is essential
to overcome potential academic language challenges. The study examines the extent
to which academics’ use of rhetorical devices from different lingua-cultural
origins can hinder the publication process. We also looked for particular cultural
models that might hinder the process of adapting national writing styles to globally
recognised standards. Specifically, the paper looks at scholarly norms as demonstrated
through the use of metadiscursive markers of engagement. Following
Hyland’s taxonomy, we identify the interactive and interactional domain, the latter
consisting of attitude markers, hedges, boosters, self-mentions, and engagement
markers. First, engagement markers deal with the need to satisfy the reader’s
expectations of inclusivity. Second, engagement markers engage the reader in a
debate through reader asides and references. The second function seems to be
more concerned with rhetorical positioning of the audience and acknowledging
the reader’s role as a critic and potential negator of claims. The first step for our research
was to construct a corpus of 38 research papers. The results of the comparative
analysis indicated that Russian applied linguistics papers written in English
use fewer engagement signals than English L1 publications and the higher levels
of interpretivism are not to be expected in Russian academic writing traditions.
Further research is needed to examine the academic writing styles of texts from
different cultural and disciplinary backgrounds.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

value: engagement markers

value: metadiscourse

value: cross-discipline research

value: cross-cultural research

value: appeals to shared knowledge

dc.type

value: Article


title: PHENOMENON OF HAPPINESS IN PROVERBIAL REPRESENTATION (BASED ON THE DATA OF RUSSIAN, ENGLISH AND AFRICAN PROVERBS)

dc.contributor.author

value: Abakumova, Olga B.

value: Satchivi, Rodolfo J. B.

dc.description.abstract

value:
The paper covers the problems of integral approach to revealation and description
of proverbial concept of happiness in Russian, English and African
(Benin) linguocultures. Two types of proverbial concept are discussed and
presented. The first type is seen as collective linguo-cultural phenomenon,
unit of conceptual system of certain culture, comprising onthological, acseological,
modal and functional features and realised in the series of proverbial
utterances of this thematic group; the second proverbial concept is mostly individual,
connected with the subjective idea and intention the speaker has in
the concrete speech act. The conceptual analysis is made in the first case by
means of apparatus of role and reference grammar, extended by frame analysis
and thematic role of qualitative; and in the second case the unit is analysed by
proverb’s actualisation model that combines cognition-discourse and communicative-
pragmatic approach to proverb’s sense in context. The results show
both universal and national specific features of linguo-cultural world view of
native speakers in question though taken together they represent complimentary
vision of idea of human happiness. This bi-directional approach has been
tested on the proverbs of thematic group “Truth” on the data of five Europen
languages (Abakumova 2013) and on the thematic group “Happiness” based
on English, Russian and Japanese proverbs (Sulitsa 2020, Abakumova 2021,
Abakumova, Sulitsa 2022). This time the new material is African proverbs.

dc.publisher

value: St Petersburg State University

dc.subject

value: proverbs

value: happiness

value: proverbial concept

value: Russian

value: English

value: African languages (Benin)


title: IMPLEMENTING EXPLICIT PERSUASIVE STRATEGIES IN AMERICAN POPULAR SCIENCE LITERATURE

dc.contributor.author

value: Abramova, Evgenia V.

dc.description.abstract

value:
The article examines the communicative tactics of direct persuasion in American
popular science literature, based on a linguopragmatic analysis of the
international journal ‘Popular Science’ from 2010 to 2023. Although many
studies have been conducted on communicative explicit influence, Russian
linguistics has yet to describe the mechanisms of direct persuasion in American
popular science discourse. This research is therefore scientifically novel.
It avoids biased language and filler words, and maintains a clear and logical
structure with causal connections between statements. Technical term abbreviations
are explained when first used, and subject-specific vocabulary is used
when it conveys meaning more precisely than non-technical terms. Quotes
are clearly marked and consistent citation and footnote styles are used. The
empirical material comprises 75 popular science articles from the journal.
The text adheres to conventional structure, clear and objective language, formal
register, precise word choice, and grammatical correctness. The text does
not introduce any new content beyond the original source text. The linguopragmatic
analysis revealed various communicative tactics and strategies of
persuasive discourse aimed at the reader’s consciousness. The purpose of this
work is to identify and describe the linguopragmatic mechanisms of persuasion
in popular science literature, specifically the representation of direct persuasive
tactics used by the sender. The research methods were determined by
the set goals and included linguistic observation and description, contextual
analysis, and the method of continuous sampling. The linguopragmatic analysis
conducted led to the following conclusions: the use of strategies and tactics
of direct persuasion in popular scientific discourse is an effective tool for
directly influencing the receiver’s consciousness. The study identified several
tactics for directly influencing the receiver, including reporting information,
appealing to the receiver’s background knowledge, deploying information,
and providing argumentative justification. The results of the linguopragmatic
analysis suggest that these tactics have significant persuasive potential as universal
means of communicative influence on the receiver’s consciousness.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Synergy of Languages & Cultures 2023: Interdiscipilinary Studies;

dc.subject

value: speech influence

value: communication strategy

value: communication tactics

value: persuasion

value: popular science literature


title: “IMAGINARY WORLD” AS AN OBJECT OF SCIENTIFIC REFLEXION

dc.contributor.author

value: Baiturina, Ulzhan K.

value: Essentemirova, Aigul M.

dc.description.abstract

value:
The article deals with the systematisation of trends focused around the category
of “imaginary world”. The productivity of its study is due to the possibility of its
application as a linguistic and cultural unit of translation in the development of
the scientific concept of Kazakh rhetoric and the creation of new translations of
works of Kazakh literature reflecting the formation and originality of the national
rhetorical tradition. The new approach to the study of identity based on the
creation of the worldview in the aspect of the “imaginary world” brings forth the
review and the generalisation of philosophical, ethnolinguistic, anthropological
and cultural studies. The interpretation of the category “imaginary world” as a
factor of national consciousness allows us to describe the ways of cognition and
perception of the world from the positions of ethnic translation, psycholinguistics,
and anthropology. A study of perception as a “special imaginative power”
with a real cognitive value, consideration of the “imaginary world” as a source
of spirituality for the author and the listener illuminates the nature of influence
and perception by activating the consciousness of the addressee with the help
of symbols, archetypes and allegories. The reasons for the multiplicity of explanations
and interpretations of the worldview in zhyrau literature and legends
about biys are explained in the article. The description of the behaviour and
worldview of the man of the Middle Ages as a concept of the rhetorical ideal emphasises
the role of imaginative perception and imaginative consciousness as a
source of formation of the linguistic personality of the author and the addressee
of the text. The way of objectifying the reality such as the law of creating and
functioning of the “imaginary world” enables considering the mystical poetics
in zhyrau poetry and the peculiarities of Sufism manifestation. The analysis of
scientific trends contributes to the understanding of the semantic, stylistic and
pragmatic impact on the listener through the “imaginary world”. The development
of the category the “imaginary world” as a cultural unit of translation and
a tool of national identity justifies the attention to the ideas of ethnolinguistics
and anthropocentrism. The relevance of the research is conditioned by the extrapolation
of “being on the string” as the basis of the worldview to the content
and structure of the rhetorical ideal.

dc.description.sponsorship

value:
Written within the framework of the project “Scientific concept of Kazakh rhetoric:
rhetorical ideal, identity, argumentation and speech practice”.

dc.subject

value: “imaginary world”

value: psycholinguistic translation

value: cultural and national identity

value: rhetorical ideal

dc.title

value: Article