title: «A completely new means of agitation»: the German «national postcard» in Austria-Hungary at the turn of the 19th and 20th centuries

dc.contributor.author

value: Medyakov, Alexander S.

dc.description.abstract

value:
The article explores the role and functions of postcards in Austria-Hungary at the turn of the
19th and 20th centuries. The content of visual messages of «German-national» postcards, their socio-cultural
existence and associated practices, and the reaction of users to them are studied. The German national symbols
used in postcards (Germany, German Michel, Archangel Michael, Bismarck, German Oak, etc.), as well as
their instrumentalization in the national struggle, in particular against the language laws of Badeni, 1897,
are analyzed. The role of nationalist organizations in the publication, distribution and propaganda use of
postcards is revealed. The problem of cooperation between the Völkisch organizations of Austria-Hungary
and Germany is posed, in which postcards used as a means of propaganda took a prominent place. There
are conclusions about the socio-cultural environment of consumers of such postcards. They were, first of
all, educated Germans, mainly Protestant faith. A significant proportion were students, as well as members
of various non-political associations ― gymnasts, singers, shooters, etc. The pronounced national and
propaganda nature of postcards caused a clearer and more frequent reaction to them in the texts of written
messages compared to postcards of other genres. At the same time, the aggressiveness and categoricity of
such visual messages made the circle of their addressees narrow enough, on the one hand, and, on the other
hand, encouraged the sides affected by criticism, especially Catholics and Czechs, to respond.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.subject

value: postcards

value: Austria-Hungary

value: Völkisch movement

value: national problem

value: nationalism

value: propaganda


title: A tribe after all? The problem of Slovincians’ identity in an anthropological approach

dc.contributor.author

value: Filip, Mariusz

dc.description.abstract

value:
The question about the (non)existence of Slovincians has been one of the more intriguing issues
in Slavic studies. Slovincians, discovered initially as an “ethnic group” (Hilferding, 1862), was 130 years later
rejected as a “fiction” (Szultka, 1992). Assimilating the lessons of the epistemological turn, which suggests
shifting the emphasis from “whether” to “how” does anything exist, I critically examine the foundations
and significance of the argument that there never was any “ethnic group” of Slovincians (in modern period)
since there was no such a tribe in early medieval times. In the first part of the paper, I reveal that Szultka’s
claim is supported by very limited evidence following the conceptually limited (“archaeological”) naturalist
notion of tribe. In the second part, after familiarizing the reader with an antinaturalist anthropological notion
of tribes as “secondary phenomena”, I seek to demonstrate that in the course of history, the Slovincians were
constantly tribalized on the material and symbolic level by the Germans and the Poles (and some other actors
of Slavic identity). Even if to be a tribe does not entail to be an ethnic group, Slovincians may be a fiction
only in terms of social construction or making of.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Studia Slavica et Balcanica Petropolitana;Issue 2(24)

value: Slovincians

value: Kashubians

value: tribe

value: tribalization

value: fiction

value: identity

dc.type

value: Article

format: Adobe PDF


title: The role of the Lausanne Peace Conference in the history of the Patriarchate of Constantinople as reflected in the 20th century Greek historiography: stereotypes and realities

dc.contributor.author

value: Ermilov, Pavel V.

value: Chibisova, Anastasiya A.

dc.description.abstract

value:
The authors analyze the attitudes of Greek scholars towards the role of the Lausanne Peace
Conference held in 1922–1923 in determining the fate of the Patriarchate of Constantinople after the
disintegration of the Ottoman Empire. Dealing with ecclesiastical as well as secular historiography, the
authors single out a manifest tendency on the part of Greek historians towards subjectively viewing the
historical data reconstructed by the authors of the present article on the basis of extant sources. The authors
demonstrate that Greek scholarly literature abounds in assertions that the future fates of the Patriarchate were
on the agenda of the Lausanne Conference from its very beginning, and that in the course of this Conference
the terms upon which the Patriarchate could stay within Turkey and its new legal status were agreed
upon; according to Greek scholars, the very fact of the Patriarchate issue emerging and being discussed
during an international political conference claimed that this religious institution enjoyed a kind of
international legal entity. The authors make it clear that the source of such attitudes is to be sought
in the Greek government and in the stance of the leading hierarchs of the Greek Church who deemed it important to preserve at any cost the Greek ecclesiastical presence on the Turkish territory. It is precisely
this goal that explains the attempt at raising the political weight of the Patriarchate of Constantinople using
the authority of a major international event. In conclusion of their article, the authors cast doubts on the
view that the Lausanne Peace Conference should be considered a chronological milestone in the history of
the Church of Constantinople. Instead, they propose to postulate as such a milestone the emergence of the
Turkish Republic and the concomitant transformation of political and religious institutions.

dc.description.sponsorship

value:
The article is written within the framework of the project «Historical and theological prerequisites of
modern disagreements on the issue of primacy in the Orthodox Church» supported by PSTGU Development
Foundation.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.subject

value: Lausanne Peace Conference

value: Patriarchate of Constantinople

value: Greek-Turkish relations

value: Greek historiography


title: This obscure object of desire: object, photography, museum and damaged churches

dc.contributor.author

value: Ananiev, Vitaly

value: Katsaridou, Iro

dc.description.abstract

value:
The paper focuses on a collection of photographs recently (2016) donated to the Museum of
Byzantine Culture of Thessaloniki, Greece, by Georges Kiourtzian, a Byzantine scholar associated with
the College de France in Paris. The 17 mounted silver-prints date from the October Revolution of 1917 and
portray the destruction by bombardments of churches and other monuments in the Kremlin, Moscow. Once
part of the archive of Thomas Whittemore, the American Byzantine scholar, the photographs were discarded
by the Byzantine Library in Paris, only to be collected by Georges Kiourtzian and then to find their way
to the collection of the Museum of Byzantine Culture.
This paper sheds light on the complicated itinerary of those photographs: from their production as
documentation, to their use as propaganda material, to the Byzantine Library and their eventual discarding,
and finally to their new life as museum artefacts in the Museum of Byzantine Culture. The disputed narratives
of the photographs are revealed, along with challenges and potentials that reorganization and integration
in this recent museum presents for unravelling contested dynamics of the collection.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Studia Slavica et Balcanica Petropolitana;Issue 2(24)

dc.subject

value: thing

value: object

value: photography

value: rubbish theory

value: biography of object


title: The Early Modern Muscovite state reconsidered

dc.contributor.author

value: Halperin, Charles J.

dc.description.abstract

value:
Mikhail Krom’s new monograph «Rozhdenie gosudarstva. Moskovskaia Rus’ XV ‑– XVI vekov»
reconceptualizes the problem of the origins and nature of the Muscovite state, whose existence almost
no previous historian had questioned. He disputes the paradigm of Russian exceptionalism, arguing that by
the middle of the sixteenth century Muscovy possessed a sufficient number of the qualifying characteristics
of an early modern European state to be called an early modern European state. Although Muscovy differed
from other early modern European states in the unlimited authority of the ruler and the servility of the
elite, the European model still applies. Krom raises numerous conceptual and substantive questions about
Muscovy within a rigorously comparative framework. Although Krom presents his book as a a popularization,
it should be read by all specialists as well.

dc.subject

value: Muscovy

value: state

value: bureaucracy

value: sovereignty

value: general welfare

value: Ivan IV

dc.title

value: Article


title: Thing in museum. Museum collection as structure

dc.contributor.author

value: Dolák, Jan

dc.description.abstract

value:
A museum is a «world of the things». The article deals with the basic signs of things from
philosophical point of view. Using ideas of several thinkers (Russel, Rorty, Husserl, Heidegger, Wittgenstein,
Patočka, Maure) article shows that we should not see a thing as something isolated, but as a piece of some
systems, that is typical also for museum collections, especially from thought point of view. The thing exists
only with a relation toward other things and different relations. The museum object can be count as a part
of the «three worlds» of Karl Popper. Museum object is an authentic witness of previous reality therefore
it brakes the recent spreading of hyperreality (Baudrillard). Because a museum collection is a structure,
the article deals with the basic signs of a structure (Foucault, Lord, and Stránský). Museum collection is
regarded as a structure of some unit and it depends on inner orderliness, inner malleability, the set of relations
between parts of the unit, the form of the unit. Museum object has both structural and cultural elements.
The first one relates toward the material substance, the second one toward the context of its applications
and using. Museum object is something intentionally taken from functioning connections (Beneš). Hence
not any institution holding valuable things can be count as a museum. The set of museum objects creates
a museum collection. Useable definition of a collection is that it is a set of things, that belongs together, go
together well. Just the «belonging together» makes that the value of the collection is higher than the total
of values of single pieces. The curator must rise from deep knowledges both relevant science and museology.
He must count the collection as a vivid organism, that should be changed at higher quality permanently.
Well prepared collection, a structure as a language, shows: there is an empty place and backwards there is
somebody missing. The task of museums is not the collecting of things, albeit valuable, but the formation
of the real collection, collection as the system and structure.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.subject

value: museum

value: collection

value: structure


title: From syncretism to Christianization: Historiography approaches to the religiosity of the early medieval Bulgars

dc.contributor.author

value: Polyvyannyy, Dmitriy I.

dc.description.abstract

value:
It is a review of the book «Religions in Pagan Bulgaria (Historiographical Approaches
1980–2015)» by the Bulgarian medievalist Tsvetelin Stepanov (Stepanov, Tsvetelin. Religii v ezicheska
Bălgariya (Istoriografski podhodi 1980–2015). Sofiya: Paradigma Publ., 2017. 255 p.). Ts. Stepanov’s
new work represents the religious situation in the early medieval Bulgaria through the analysis of the
Bulgarian historiography of 1980–2015 on a broad comparative historical background and in the light of
modern methodological approaches. The reviewer considers Ts. Stepanov’s book as an indicator of the
methodological transition from the «revolutionary» model of knowledge development according to T. Kuhn
to the «program» model of its growth following I. Lakatos. The reviewer believes that such a transition is
necessary for the research of the religious situation in the territory where in the 7th–9th centuries there was a
complex interaction between the remnants of the autochthonous and alien population groups, including the
early Bulgars and Slavs, which resulted in the creation of the early medieval Bulgarian state.

dc.relation.ispartofseries

value: Studia Slavica et Balcanica Petropolitana;Issue 2(24)

value: early medieval Bulgaria

value: Tengrianism

value: Zoroastrianism

value: Mithraism

value: syncretism

value: Christianization


title: Haplogroup Analysis for a Medieval Russian Burial оf 16th–17th Centures in Radonezh (Moscow Area)

dc.contributor.author

value: Mustafin, Kharis Kh.

value: Alborova, Irina E.

value: Semenov, Alexander S.

value: Vishnevsky, Vladimir I.

dc.description.abstract

value:
In this work, the authors report results of complete research of haplogroup testing for two
medieval Russian burials from the Radonezh area near Serguiev Posad, Moscow region (Old Radonezh
settlement, the Parish of Athanasius The Great). The excavations were made by the Sergiev Posad (former
Zagorsk) State History and Art Museum-Preserve expedition, headed by Dr. V. I. VishnevskyThe time
period is the 16th–17th centuries, the periods of Russian Czardom and the consequent Time of Troubles.
The results are typically Central and Eastern European Slavic R1a-M458 Y-haplogroup subclade and H2a1
and H or JT mitochondrial haplogroups (typical for the Northern and Eastern Europe). This suggests the
preliminary assumption, that f the populations of western Slavic regions can have a genetic affinity to
the medieval population of the Moscow area. The area of continuity could include the Baltic area (one
Slavic R1a-M458 from Usedom was published) or the Danube-Carpathian region (the region of earliest
Slavic presence according to Russian chronicles and Bronze Age R1a presence). Mitochondrial DNA also
show the Central European or Baltic affinities. The whole result show the relation of the buried people to
Nothern and Central European poputations. To perform the genotyping process, the partially automated
process was developed and the system was assembled as a unique complex containing the glove boxe that
maintains high purity nitrogen, allowing DNA extraction in ultraclean conditions.

dc.language.iso

value: en

value: gene pool

value: population genetics

value: paleo-DNA

value: contamination

value: SNP and STR markers of Y-chromosome

value: mt-DNA

value: haplogroups

value: sequencing

value: identity

value: medieval genome

dc.type

value: Article


title: IX international conference of historians of the law of the Baltic States (May 16–20, 2018)

dc.contributor.author

value: Rogachevsky, Alexander L.

dc.description.abstract

value:
In this article there is an information about the “IX international conference of historians of the
law of the Baltic States”, which held on May 16–20, 2018 in Estonia.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Studia Slavica et Balcanica Petropolitana;Issue 2(24)

dc.subject

value: law

value: Baltic States

value: archives

value: history of law

dc.title

filename: 13-IX international conference.pdf


title: Archival Congress (3–6.10.2018, St. Petersburg)

dc.contributor.author

value: Lelina, Elena I.

dc.description.abstract

value:
In this article there is an information about the international scientific conference “Archival
Congress”, which held at St. Petersburg state University (St. Petersburg, Russia) on October 3–6, 2018.

dc.subject

value: history

value: archival science

value: sources

filename: 14-Archival Congress.pdf


title: From Editors

dc.description.abstract

value: From Editors

filename: 00-From Editors-2.pdf


title: From Editors

filename: 00-From Editors.pdf


dc.contributor.author

value: Korneeva, Irina E.

value: Oyner, Olga K.

dc.identifier.citation

value: Korneeva I. E., Oyner O. K. 2018. Market Orientation in Russian Non-Profit Organizations: Impact on the Performance. Vestnik of Saint Petersburg University. Management 17 (4): 437–464.

value: The paper aims to reveal how market orientation influences efficiency of Russian non-profit organizations (NPO). Market orientation is defined within a behavioral theoretical framework and measured by the MARKOR scale, adapted for the Russian non-profit sector. Efficiency of NPO’s operation is measured by self-reporting indicators that are estimated by NPO’s CEOs. The indicators include beneficiaries’ satisfaction, organization’s capacity to attract resources, and organizational reputation. The study is based on an organizational all-Russian survey. Information was collected though face-to-face interviews with NPO’s CEOs using semi-formal inventory.  The survey was conducted in 30 Russian regions. It was revealed that market orientation positively influences efficiency of NPO’s operation. Market orientation on donors contributes to fundraising and increases organizational reputation, whereas market orientation on beneficiaries positively influences beneficiaries’ satisfactions and also increases reputation. Moreover, it was identified that Russian NPOs are likely to be oriented rather on beneficiaries than on donors. The research has a number of limitations: only one type of NPOs was examined, viz. foundations; the results are based on self-reporting measurement, which is prone to subjective estimations; CEOs are the only representatives of an NPO, any other employees are excluded; longitudinal survey data are not available. Main directions for further research studies involve examining the relation between market orientation and efficiency of other types of NPOs, combining assessment made by CEOs and other employees, doing longitudinal studies. Practical issues of introducing market orientation into NPO’s operation should also be considered in future research. Application of the suggested framework can help to estimate a degree of market orientation of a particular NPO.  The study is a step forward in theoretical and empirical conceptualization of market orientation and its influence on NPO’s efficiency in Russia.

dc.description.sponsorship

value: This work is an output of a research project “Adaptation of modern approaches to management of NPOs and improving of development efficiency of the third sector in Russia” implemented with the support of the Basic Research Program at the NRU HSE.

dc.relation.ispartofseries

value: Vestnik of St Petersburg University. Management;Volume 17; Issue 4

dc.subject

value: marketing in non-profit organizations

value: non-profit market orientation

value: beneficiary orientation

value: donor orientation

value: performance of Russian non-profit organizations


dc.contributor.author

value: Bordunos, Aleksandra K.

value: Kosheleva, Sofia V.

dc.identifier.citation

value: Bordunos A. K., Kosheleva S. V. 2018. Freedom of choice in human resource management strategy: Limitations and opportunities. Vestnik of Saint Petersburg University. Management 17 (4): 499–546.

value: The study addresses the Strategic Human Resource Management research stream and questions the firms’ freedom of choice in selecting Work Systems. The theoretical part of the research aims to define conditions for achieving such freedom, which include distinctiveness, additivity and legitimacy. Referring to the self-determination theory allows us to satisfy the first two of them, and explore barriers in reaching the third one. The empirical part of the research explores limitations and opportunities for choosing Work Systems characterized by their low legitimacy and institutional voids which are typical of the developing economies of the former Soviet Union. The investigation enables us to distinguish between three Work Systems: High-Performance, High-Commitment and High-Involvement with the stress being put on the High-Involvement Work System as the least legitimate option. This Work Systems is applied for encouraging innovative work behavior of employees and is intended to improve firm’s innovativeness. The authors refer to quantitative methods while exploring institutional voids that limit legitimacy of the observed Work Systems: exploratory factor analysis, linear regression analysis, non-parametric criteria and mean comparison. A special emphasis is made on the change in validity of the methods brought about by the different environment point at the institutional voids. The findings confi rm preference for the High-Involvement Work System with regard to the chosen outcomes. However, the respondents treat as the most legitimate approach the one which is based on high relatedness, but limited autonomy and competence. It means that the most legitimate approach is a complex one that combines several Work Systems with the dominance of the High-Performance Work System. The findings contribute to the search of a suitable and sustainable strategy for managing corporate Human Resources, accounting for a contextual specificity of emerging economies.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.subject

value: human resource management system

value: high involvement work system

value: institutional voids

value: strategic human resource management

value: innovative work behavior

value: cognitive legitimacy

dc.type

value: Article


dc.contributor.author

value: Pavlov, Yuriy V.

value: Koroleva, Elena N.

value: Labzin, Aleksandr V.

dc.identifier.citation

value: Pavlov Y. V., Koroleva E. N., Labzin A. V. 2018. Metropolitan area governance body: Composition and methods of formation. Vestnik of Saint Petersburg University. Management 17 (4): 576–610.

dc.description.abstract

value: The paper aims to systemize the main approaches to solve the issue of designing a management system for metropolitan area. In particular, it focuses on such elements as the composition and method of forming agglomeration authorities, which are typical for different metropolitan governance models. The study was performed for each of the main metropolitan governance models: one-tier, two-tier, regional, voluntary. The paper presents the author’s tool in the form of a set of morphological matrices which can be applied for designing the elements under consideration pertaining to the sphere of the governing system. The proposed matrices cover the absolute majority of existing and potential variants for the composition and methods of forming governing bodies. Each matrix is described in detail and the features of its construction are formulated. The paper gives examples of possible solutions generation to the composition and methods of forming government within various metropolitan governance models. The features of the proposed tool include systematic of alternatives creation, signifi cant number of proposed alternatives. Not only metropolitan areas, but also other territorial entities (urban districts and municipal districts, urban and rural settlements) can become objects of design. The use of a complete set of morphological matrices makes it possible to obtain more than 270 thousand variants that meet the demand of the modern diversity of institutional contexts, changes in the balance of political and other interests (“center-periphery”), national cultural characteristics of territories and other conditions. The use of matrices allows us to optimize the process of generating alternatives without building intermediate schemes. It is important for civil and municipal servants, as well as other stakeholders. This tool should assist in increasing the efficiency of their work on managing metropolitan area.

dc.relation.ispartofseries

value: Vestnik of St Petersburg University. Management;Volume 17; Issue 4

dc.subject

value: metropolitan area

value: metropolitan area governance model

value: spatial systems

value: local government

value: the composition of governance bodies

value: the formation of governance bodies

value: design

value: morphological analysist


dc.contributor.author

value: Cheglakova, Liudmila M.

dc.identifier.citation

value: Cheglakova L. M. 2018. Career practices and retention of young employees: A case of the Russian bank. Vestnik of Saint Petersburg University. Management 17 (4): 547–575.

dc.description.abstract

value: The paper aims to explore the role of career satisfaction and HR practices in managing turnover intentions of young employees in the banking sector. The paper summarizes the results of turnover and retention surveys with placing special emphasis on predictors of turnover intentions. It includes the results of a quantitative on-line questionnaire distributed among 100 respondents of 20–30 years of age from the Sales department of a large Russian bank. Theoretical framework of the research is based on a general theory of organizational equilibrium, which emphasized the importance of balancing employee and organization contributions and inducements, a resource theory of personnel retention and a multiple-factor turnover model. The results of regression analysis show a correlation between salary, career satisfaction, and the intention to leave or to stay. Promotion practices influence the intention to stay. Skill development practices influence the intention to stay by affecting such determinant as career satisfaction. In the banking sector, a risk group is the segment of specialists with 2–4 years of work experience. Such factors as gender, age, position, some characteristics of work experience, and project work-oriented career practices do not have a significant impact on intention to leave or to stay. Specific features of regional labor markets are not taken into account. The study has the following practical implications: it seeks to clarify young employees’ expectations about youth career support programs and staff training by taking into account person-context interface and met expectation. The findings provide extra opportunities for HRM experts in the development of effective career management programs in the financial sector.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.subject

value: voluntary employee turnover

value: turnover predictors

value: career satisfaction

value: career practices

value: financial sector


dc.contributor.author

value: Kudryavtsev, Dmitry V.

value: Grigoriev, Lev Y.

value: Kubelskiy, Miroslav V.

value: Bobrikov, Svyatoslav A.

dc.identifier.citation

value: Kudryavtsev D. V., Grigoriev L. Y., Kubelskiy M. V., Bobrikov S. A. 2018. The method for strategic alignment of organization’s activities based on the technology of the quality function deployment. Vestnik of Saint Petersburg University. Management 17 (4): 465–498.

dc.description.abstract

value: The paper aims to develop a method for strategic alignment of the organization’s activities based on the technology of the Quality Function Deployment. This method contributes to alignment of the objectives and metrics of current activities (business processes, functional systems) and development activities of the company (projects and development programs) with the objectives and strategy of the company. It also ensures the prioritization of activities and identifies the relationships between organizational capabilities and objectives. The paper presents formalization of the Quality Function Deployment technology by building a method-specific ontology. The method can be used for managing enterprise transformation along with the other enterprise architecture management methods and technologies based on organizational modeling due to a high degree of its formalization achieved by building an ontology. This is especially important in the digital economy era, when the object of enterprise transformation is not only organization of work, but also information systems of companies. The proposed method has an advantage in that it ensures a high level of adaptability to the management problem being solved and the terminology being used within the organization. It enables carrying out a strategic alignment both for the business area as a whole and for the functional system (domain) separately. Moreover, despite a high degree of formalization, the underlying Quality Function Deployment table-graphic technology provides opportunities for visualization, which makes the considered method of strategic alignment of the organization’s activities readily available for understanding and use among practicing managers. Implementation of the method under consideration is shown in the context of developing an operating strategy for a medical company.

dc.description.sponsorship

value: The study was supported by Russian Science Foundation grant, project number 15–18–30048.

dc.relation.ispartofseries

value: Vestnik of St Petersburg University. Management;Volume 17; Issue 4

dc.subject

value: strategic alignment

value: strategy execution

value: Quality Function Deployment

value: business-architecture

value: enterprise architecture

value: strategic management

dc.title

value: Article


dc.contributor.author

value: Kusraeva, Olga A.

dc.identifier.citation

value: Kusraeva O. A. 2018. Brand orientation: The construct and position in marketing theory. Vestnik of Saint Petersburg University. Management 17 (4): 611–638.

dc.description.abstract

value: The paper aims to clarify the construct of brand orientation and to justify the independent position of the brand orientation concept in marketing. Despite being the subject for research for more than 20 years, relatively little research has been conducted to understand the complex nature of brand orientation and there is still much debate concerning the main characteristics that describe brand orientation and distinguish between brand and marketing orientation. At the same time, the meaning of the brand orientation construct is blurred and each of the existing definitions appeals to the circumstances in which the construct is analyzed. But so far, no definition has been suggested that would reflect the multidimensionality of brand orientation. The results of literature review show that changing market conditions, the development of the relational paradigm and the expansion of the branding functionality could be accepted as the preconditions of the brand orientation appearance. Three parts that the brand orientation construct consisted of strategy, tactics and instrument of measurement are among the key findings of this study. The findings also suggest that brand orientation and market orientation are two different strategic approaches with brand orientation having its own place in the theory of marketing, because it rests on the superior value of the brand and relies on brand values and brand positioning in the process of developing company`s business strategy.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.subject

value: market orientation

value: brand orientation

value: strategic orientation

value: branding


dc.contributor.author

value: Avdasheva, Svetlana B.

value: Shastitko, Andrey E.

dc.identifier.citation

value: Avdasheva S. B., Shastitko A. E. Depreciating evidence in administrative adjudication: Rules on the sequence to present evidences. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 496–510.

dc.description.abstract

value: The late choice of the type of alleged infringement in administrative investigations, when company (alleged infringer) presents evidence first and then responsible agency decides on the content of infringement on the basis of evidence produced by company has significant incentive effect. This rule demotivates alleged infringers to present evidence under the procedure of administrative inspection in time and as complete as possible. In addition, incentives to provide evidence are limited if the agency has the opportunity to select among different types of alleged infringement and to use evidence presented by company in its favor as evidence of a certain type of alleged infringement. Time sequencing of decisions when the choice of the type of infringement is made just after agency collects evidence from company inevitably results in decisionsof infringement, which company then appeals in the court. The experience of Russian antitrust investigations — with two indicative illustrations (Novolipetsky metallurgical plant case and the case with largest Russian retailers specialized in computers and home electronics) shows the importance for the company of being suspected in certain infringement to decide on the amount of evidence. Incentives to provide evidence are studied through the lens of all-pay auction framework to explaining the effects of procedural rules in administrative enforcement that is inquisitorial in nature, in contrast to adversarial ones. It is shown that prosecutorial bias or asymmetric burden of proof is not necessary to suppress the incentives of the target of investigation to produce evidence.

dc.description.sponsorship

value: The paper is an outcome of the Basic Research Program Project of the Higher School of Economics, National Research University. The authors thank Lisa Hamelmann, Grigory Kalyagin, Alla Varlamova, Vadim Novikov, Vitaly Dianov and the participants of the XVI Annual April Conference at NRU HSE for the discussion and helpful comments. The usual disclaimers are applied.

dc.language.iso

value: en

dc.relation.ispartofseries

value: St Petersburg University Journal of Economic Studies;Volume 34; Issue 4

value: administrative enforcement

value: investigation

value: prosecution

value: adjudication

value: evidence


dc.contributor.author

value: Sokolov, Viatcheslav Y.

dc.identifier.citation

value: Sokolov V. Y. “Italian or Empirical Accounting…” by Ivan Akhmatov: Analysis and history of its creation. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 619– 638.

dc.description.abstract

value: This article represents the first biography of Ivan Akhmatov (1766–1829), an analysis of his works on Accounting and History. Until now all the Russians encyclopaedias stated that Akhmatov the professor and author of the accounting book, and Akhmatov the historian were different persons with the same surname. However, the results of archive research show that it was one person. This article also contains a detailed review of Akhmatov’s book, Italian of Empirical Accounting. Its sources were studied in detail. In particular, it was proven that Akhmatov did not copy de la Porte’s La science des négocians et teneurs de livres in full, but added some corrections and amendments to it based on the first publication of Pierre Bouchet’s book in 1800, and not on the second one as it was stated by Russian bibliographies. Moreover, Akhmatov included in his book other Russian sources as well as his own thoughts. This article contains a description of the book’s structure, content and its main ideas. It proves that Akhmatov was the first one, in Russian accounting literature, to call Luca Pacioli, the founder of the science of accounting. It examines Akhmatov’s proposals regarding the classifications of accounts and bookkeeping rules. It also considers Akhmatov’s own proposal to use a double-entry system in government institutions. Finally, it discusses the opinions of Russian historians of accounting in Russia on Akhmatov. This article describes the creation by Akhmatov of the first historical atlas of Russia. This atlas was reissued many times. It also analyses the atlas’ funding sources. It presents Akhmatov’s biography : studies, works, life in retirement. Finally, it establishes that Ivan Akhmatov was the first person in Russia to be appointed as professor of accounting at the university.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

value: accounting

value: history

value: accounting teaching

value: accounting in public administrations

dc.type

value: Article


dc.contributor.author

value: Kolycheva, Valeria A.

dc.identifier.citation

value: Kolycheva V. A. On the methods of price fluctuations analysis in the art market. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 591–618.

dc.description.abstract

value: The present article is devoted to the price fluctuations analysis of the one of the most (if not the most) difficulty describing modern markets, namely, the art market. This would be done on the example of the trading with artworks of three specially selected masters — Camille Pissarro, Paul Cezanne and Rene Magritte. Thus, this survey, first, has a monographic character in relation to the markets of the required artists, identifying (1) the variation features in the sales of their works; (2) the factors affecting average prices and turnover of the monuments of the masters; (3) the regularities of changes over time of the consumer demand for the creative heritage of Pissarro, Cezanne and Magritte. Secondly, proceeding from the logic connection within one operation of the monographic data about absolutely different (for the period of life, belonging to the stylistic direction, painting technique etc.) authors, the comparative analysis of the processes typical for a phenomenon of purchase and sale of their works is carried out. For this purpose, receptions and methods of variation, correlation, factorial and dynamic analyses are used. The study concludes with an attempt to forecast the expected trends in the three masters markets, which, in turn, cannot fail to affect the whole set of trade operations with art, otherwise, the art market in general. As a result, the presented work has in parallel scientific, theoretical and purely applied results. Some fill the treasury of a new branch of the statistical disciplines, which designation is logically forms into the term “art statistics”, introduced into scientific circulation by this article; others can be applied by collectors and investors for making business decisions.

dc.subject

value: methods

value: artists’ markets

value: price fluctuations

value: variation analysis

value: correlation analysis

value: factorial analysis

value: dynamic analysis

value: forecasting


dc.contributor.author

value: Ryazanov, Victor T.

dc.identifier.citation

value: Ryazanov V. T. Political economy of Vladimir Putin: A view from China. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 639–649.

dc.description.abstract

value: This article is written as a response to the book by Chinese economists Guan Xueling and Zhang Man, devoted to the analysis of Russian economy and politics. It is distinguished by a thorough understanding of the Russian problems. The peculiarity of the book is that the policy pursued in our country, and it is defined as the political economy of Vladimir Putin, is, in its main content, referred to a realistic trend in economic science. From this “ideology of realism” point of view, the main characteristics in the reform of modern Russian society’s reform have been considered. In the book they are presented as follows: a) the formation of an etatism policy with an emphasis on the centralization of the power resource; b) a bet on mixed forms of ownership and the use of selective protectionism with clearly defined goals; c) anti-Westernism and neoconservatism in ideology, reliance on patriotism and revival of national traditions. The authors paid much attention to the problem of using the raw material potential in the country’s economy, which is considered in the context of creating a Russian version of resource nationalism. They justly prove that, from the point of view of realistic political economy, abundant resources “is wealth given to the state by forces from above, they cannot be a curse”. The interpretation of the problem of Russia’s geopolitical choice through a comparison of the two alternatives: “neo-Eurasianism” and “Euro-Atlanticism” is also of interest. It is clear that the Chinese authors have their own powerful arguments in favor of the eastern strategy for Russia. Of course, the book could not reflect the whole range of problems of Russia’s development, it also has arguable issues, but this does not detract from its merits. It makes an appreciable contribution to the study of the problems of Russia by foreign authors.

dc.language.iso

value: ru

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: St Petersburg University Journal of Economic Studies;Volume 34; Issue 4

dc.subject

value: political economy of realism

value: reform and economic policy of Russia

value: economic sovereignty

value: resources nationalism

value: Russia and the world economy

value: Eastern vector in the geopolitics of Russia


dc.contributor.author

value: Veredyuk, Olesya V.

dc.identifier.citation

value: Veredyuk O. V. Employment adjustment in Russia: Extensive vs itensive margins in 1995–2016. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 553–567.

dc.description.abstract

value: In this paper I study the adjustment of employment in Russia since its transformation to a market economy. Employment is considered in terms of total hours of work in the economy. This allows to decompose the adjustment into two components: extensive margin (the number of people employed) and intensive margin (the number of hours per employed worker). The task is to estimate the contribution of both margins of employment adjustment. The Rosstat and the OECD aggregate annual data of 1995–2016 are used. The results of the decomposition show that fluctuations on extensive margin are a lot more important for cyclical fluctuations in the total hours of work. A slight decrease of extensive margin in 2010–2016 is mainly attributed to the decline in volatility of the number of people employed which took place during a protracted period of slowing economic growth. Since the early 2000s, the labour market is more responsive to negative shocks rather than positive ones. To see peculiarities of employment adjustment in Russia I perform comparative analysis with the relevant statistics for Germany and the US. Number of employees seems to be the most relevant proxy of the behavior of labour inputs in the Russian economy. The results obtained are new to research area of the Russian labour market.

dc.description.sponsorship

value: The study was carried out with the financial support of the Russian Foundation for Basic Research, the project “Structural changes in Russia: the role of human capital and investments” № 18-010-01185.

dc.subject

value: employment

value: labour market

value: adjustment

value: intensive margin

value: extensive margin

value: hours worked

value: Russia

dc.title

value: Article


dc.contributor.author

value: Shavshukov, Viacheslav M.

value: Vorontsovsky, Alexey V.

value: Vyunenko, Lyudmila F.

dc.identifier.citation

value: Shavshukov V. M., Vorontsovsky A. V., Vyunenko L. F. Analyzing dynamics and forecasting real effective exchange rates for BRICS countries (1994–2016). St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 568–590.

dc.description.abstract

value: This article analyses the behavior of real effective exchange rates of BRICS countries and Eurocurrencies (USD & GBP). The obtained data reveals regularities in the behavior of BRICS currencies during the period of 1994–2016 and confirms that rates in the export-focused economy depend on the structure of the international market of real and financial assets. It also demonstrates high currency volatility (on average 50 % in the group) in the zone reaching the level of BIS real effective exchange rate (REER) = 100 (CPI-base 2010). The fundamental analysis shows that in the long-term (1994–2017), BRICS currencies demonstrate stable growth and the fixed rate regime (as Yuan) proved to be the most efficient in the formation of the national segment of global economy. Downward trends in Forex reflect debut difficulties BRICS economies and finances experienced in the process of integration into the global financial and economic environment. High turbulence and volatility of the REER in the range of 60–130 % was the result of the global crisis of 2008–2009 and oil shocks in 2014–2015. The REER below 100 % reflects low corporate and global competitiveness of BRICS economies and weaknesses in public and corporate finance, not the stability of currencies. This research provides a long-term forecast for the strengthening of currencies, as a result of growing efficiency of national economies and the creation of BRICS financial infrastructure (New Development Bank [capital $100 bln] and Pool Contingent Reserve Arrangement [startup capital $100 bln]), as well as an increase in the share of national currencies in mutual payments. The possibility for constructing a short-term forecast, based on the polynomial residues model and statistical modeling, is demonstrated in the case of BRICS currencies. The results of the short-term BIS REER forecast can also be used for forecasting the behavior of currencies, hedging by participants of foreign trade transactions, and currency policy of central banks.

dc.language.iso

value: en

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: St Petersburg University Journal of Economic Studies;Volume 34; Issue 4

dc.subject

value: BRICS countries

value: currencies

value: real effective exchange rates

value: BIS REER

value: fundamental analysis

value: volatility

value: short-term forecasting


dc.contributor.author

value: Verkhovskaya, Olga R.

value: Aleksandrova, Ekaterina A.

dc.identifier.citation

value: Verkhovskaya O. R., Aleksandrova E. A. The motivation index of entrepreneurial activity and institutional environment. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 511–533.

dc.description.abstract

value: The article investigates the institutional factors that affect the motivation index wich is measured as the proportion between the share of Improvement-Driven entrepreneurs and necessity-driven entrepreneurs. The difference between entrepreneurs with necessity and opportunity motivation figures the difference in entrepreneurial behavior. Those of them who consider an income increase and anindependence desire as the motives of their activities (Improvement-Driven Entrepreneurs) are ready for large investments in business creation, for the production of new products and for the usage of new technologies, providing a greater contribution to economic development. We test few hypotheses using data of Global Entrepreneurship Monitor Survey for the period 2007–2016. The results confirm the existence of positive relationship between the level of economic development and the motivation index, an increase in the share of Improvement-Driven entrepreneurs is typical for developed countries. Despite the necessity to develop all types of entrepreneurship, which are widely discussed in policy and programs for small and medium businesses, the promotion of Improvement-Driven Entrepreneurship entrepreneurs can contribute to GDP growth by creating new, including innovative, products and technologies, as well as increasing the scale of business. We found confirmation of the hypothesis that the protection of property rights, the regulation of corruption and the quality of education have a positive effect on the motivation index. The confidence that income and property are protected increases the likelihood of opting for voluntary entrepreneurship. Protection of rights affects not so much the general level of entrepreneurial activity, but rather the change in its “quality”. The perception of society as corrupt also reduces the level of forced entrepreneurship, but restricting corruption more strongly stimulates highly competitive entrepreneurs than forced ones.

dc.language.iso

value: ru

value: motivation index

value: entrepreneurial activity

value: Opportunity-Driven Entrepreneurship

value: Necessity-Driven Entrepreneurship

value: Improvement-Driven Entrepreneurship

value: institutional environment


dc.contributor.author

value: Balatsky, Evgeniy V.

value: Yurevich, Maksim A.

dc.identifier.citation

value: Balatsky E. V., Yurevich M. A. Measuring inflation expectations: Traditional and innovative approaches. St Petersburg University Journal of Economic Studies, 2018, vol. 34, issue 4, pp. 534– 552.

dc.description.abstract

value: The article is focused on the four methods of measuring and assessing inflation expectations: sociological surveys; stock market indicators; econometric (mathematical) models; methods of big data research. It is noted that the coexistence of these four groups is a consequence of two trends of the last decades: the presence of two lines of economic tools development associated with the improvement of traditional methods and the creation of completely new analytical approaches for processing big data. The transformation of the economy into engineering (technical) science with its inherent problem of instrumental pluralism. Within the framework of sociological surveys, three groups of respondents were considered — population, entrepreneurs and financiers-experts. Market indices of inflation expectations contain a kind of regulatory conflict, the essence of which is that the monetary failures of one Agency (Central Bank) are covered by another Agency (Ministry of Finance) and thus generate unaccounted endogenous shocks. We consider econometric models that include three types-the concept of “back-looking” and “forward-looking” inflation expectations, as well as the concept of the Phillips curve. It is proved that econometric models are characterized by extremely low susceptibility of “black swans” and primitive representation of the mechanism of inflationary expectations formation, which makes this approach the least promising. Among the newest methods of measuring inflation expectations considered big data-technologies that use operational data of the Internet environment and social networks. It is concluded that this class of methods is the most promising and in the future is able in its importance and popularity to come to the first place. The authors substantiate the thesis about the impending reshuffle of the popularity of the four types of inflation expectations estimation methods.

dc.description.sponsorship

value: This research was supported by the state task of the Government of the Russian Federation to the Financial University for 2018 (topic “Methods of assessing the impact of non-monetary factors on the dynamics of inflation”, code AAA-A18-118052490081-5).

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: St Petersburg University Journal of Economic Studies;Volume 34; Issue 4

value: inflation

value: inflation expectations

value: sociological research

value: econometrics

value: big data

value: market index

dc.type

value: Article


dc.contributor.author

value: Manolov, Georgi L.

dc.identifier.citation

value: Manolov, G. L. (2018). Language manipulation strategies of the political advertising in Bulgaria. Media Linguistics, 5 (4), 545–556.

dc.description.abstract

value:
The present article considers the nature and specifics of the term “language manipulation
strategies” in Bulgaria. This is achieved on the grounds of the clarification of manipulation (as
definiteness) and of its importance upon its use in various pre-election campaigns. In connection
with this, this article determines the meaning of language manipulation strategies, their
scientific nature, as well as their main purpose in the pre-election fight. In addition, the key elements
of the so-called “language of change” (after 10.11.1989) in Bulgaria are presented herein,
just like the lexical occasionalisms, lexical neologisms, semantic neologisms, the change
in the stylistic shade, etc. This article presents a detailed analysis of the so-called “language
play” in the advertising text of the respective political subjects. Besides the definiteness of
the term in a synthesized order, this article presents six leading variants of a language play —
play advertising methods (quotation), a play upon phraseology, methaphorical nomination,
a play upon syntagmatics, occasional word creation, and a play upon the black and white
drawing. These language plays are also illustrated with the respective examples from preelection
campaigns. Special attention is paid to the manipulation rules of political advertising,
such as the establishment of the brand (mark), the successful device (slogan, motto), the easy
messages, the language manipulations, the “sale” of the charisma, brief speaking, conscious
repetition, fabrication, no lies, and “proper” manipulation.

dc.language.iso

value: en

dc.relation.ispartofseries

value: Media Linguistics;Volume 5, no. 4

dc.subject

value: language manipulation strategies

value: language play

value: manipulation

value: political manipulation

value: rules of political manipulation


dc.contributor.author

value: Kaftandjiev, Christo N.

value: Ukhova, Larisa V.

dc.identifier.citation

value: Kaftandjiev, Сh. N., Ukhova, L. V. (2018). Mikhail Bakhtin’s chronotope: signs of time and space in advertising from the point of view of semiotics. Media Linguistics, 5 (4), 494–520.

dc.description.abstract

value:
The topic of this article is the concept “chronotope”, created by the great Mikhail Bakhtin, and
its use in advertising. This notion is one of the most important in the theory of literature. It
also helps a lot of other sciences — theory of communication, applied psychology, psychoanalysis,
theory of theatre and cinema, and particularly advertising, other marketing communications
and marketing transmedia. The analysis of this concept is done from the standpoint
of semiotics and its four parts — alphabetics, semantics, syntactics and pragmatics. The following
chronotopes — Female and Male; Ordinary and Mythological; Central and Peripheral;
Ordinary and Elevated; “Raw” and “Cooked” chronotopes — are examined in the first part of
the article. The chronotopes are studied from the standpoints of semantic field and metaphors
in the second part — semantics of chronotopes. The third part examines chronotopes as part
of syntactics. The different chronotopes’ links (in the text; between the text and the context;
and between the formal and content aspects of texts) are analyzed here. The theory of ad appeals
and chronotopes is the topic in the fourth part of the article — pragmatics of chronotopes.
The theory of ad appeals (the main psychological drive (motif) for the customers) is
integral part of pragmatics. The reason is that the commodity (product) is one and the same,
but the different consumers (women, men, with different attitudes, with different education,
from different cultures — Russians, French, etc.) are attracted (appealed) to goods because
of various emotional and rational reasons. That is why the admen communicate the goods in
different ways for the numerous consumer groups and the ad specialists use dissimilar signs
accordingly. Due to the volume of the article, only a small part of the big (huge) potential of
this universal concept for advertising theory and practice is analysed here.

dc.publisher

value: St Petersburg State University

dc.subject

value: chronotopе

value: semiotics

value: semantics

value: syntactics

value: pragmatics


title: Native advertising as a tool for digital brand-communication

dc.contributor.author

value: Anisimov, Vladislav E.

value: Goroshko, Elena I.

dc.identifier.citation

value: Anisimov, V. E., Goroshko, E. I. (2018). Native advertising as a tool for digital brandcommunication. Media Linguistics, 5 (4), 409–423.

dc.description.abstract

value:
The ubiquitous growth of Internet provokes the oversaturation of e-advertising. The
phenomenon of advertising blindness and the distribution of banner blocking software
make to integrate brand messages into online content. The native advertising is considered
as one of the most effective tools for brands’ digital communication. Research material
covers all content of native advertising published in the three largest Internet publications
in the Russian-speaking segment of the Net for one-year period. The hypothesis that
the structure of the text of native advertising corresponds to the structure of the usual advertising text, and it possesses the same stylistic features as traditional advertising is
proved. The analysis testifies that the texts of native advertising are characterized by the
following: conciseness (short sentences and paragraphs, simple syntax); concreteness (the
absence of lyrical digressions, arguments, descriptions of well-known facts), the text is
constructed for the target audience benefits (usually one central idea prevails in the text,
and it conveys just one thought to its audience); originality (there are no bureaucratic clichés
and red tape); simplicity in the choice of vocabulary; enhanced use of imaginative means
of speech, increased number of metaphors and emotional lexis. The style of advertising is
usually correlated with the company’s philosophy. When building an advertising text, the
“attention — interest — desire — action” scheme effectively works, motivating the brand
target audience to become its supporters. It is found that the lowest ad text efficiency is
caused by long texts and the highly specialized materials or texts dedicated to general topics.
It is assumed that in Russian-speaking media, native advertising becomes a new stage in
the development of media advertising in general. Brands as advertisers should change their
approach and adapt their communication strategy, starting from the realities and modern
technologies possibilities. The storytelling narration presents the most effective tools for
advertising writing.

dc.language.iso

value: ru

dc.subject

value: media linguistics

value: advertising communications

value: native advertising

value: digital-strategy

value: online media

dc.title

value: Article


dc.contributor.author

value: Zhukova, Arina G.

dc.identifier.citation

value: Zhukova, А. G. (2018). “More оf a good person to love”: the image of the addressee in Russian plus sizes clothes advertising. Media Linguistics, 5 (4), 458–470.

dc.description.abstract

value:
The article considers the contemporary advertising of the language picture of a stout person,
an addressee of a certain category of goods i. e. clothes of large sizes. The generalized image of
the addressee (a typical representative of the target audience) is believed to be one of the most
important components of advertising communication, which should be identifiable by the addressee
while perceiving the advertisement. The defining marker of the target audience (body
thickness) chosen for the analysis of the goods category refers to the sensitive sphere and therefore
is in the zone of a communicative risk and demands increased commercial tolerance. The
analysis is based on a wide sample of different promotional messages that fall under the goods
category «clothes of a large-size” (advertising texts of large-size clothing online stores, advertising
posters etc.). The most frequent characteristics of a representative of the target audience are
identified in the relevant advertising messages (in particular gender, age, psychographic and
other parameters), as well as the repertoire of the language tools and communication strategies
used for this purpose. As a result, the author comes to the conclusion that the specificity
of the language of the studied product category is largely formed by the expected needs of the
addressee, the need to correct his picture of the world and psychological state.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Media Linguistics;Volume 5, no. 4

dc.subject

value: advertising communication

value: language of product category

value: target audience

value: image of the addressee

value: commercial correctness


dc.contributor.author

value: Kryukova, Irina V.

dc.identifier.citation

value: Kryukova, I. V. (2018). Advertising name in the mass linguistic consciousness of native speakers of Russian language (based on Internet name contests). Media Linguistics, 5 (4), 471–483.

dc.description.abstract

value:
The article is devoted to the detection of the popular image of an advertising name among
Russian native speakers. By the general term “advertising name”, we mean such proper names
which are used for denoting the objects under advertising campaigns (the names of goods,
services, commercial enterprises). All-Russian internet name contests can show the native
speakers’ attitude to such names, as far as the large collectives of people united by a single
nominative task are concerned. We purposefully took four internet contests of the last decade
aimed at naming objects from various business spheres, such as the names of a car, a
banking card, a chain store, and a housing complex. The analysis included the whole body of
the competing names. This approach determines the usage of a complex methodology, which
includes the onomasiologic analysis and the discourse analysis. The onomasiologic analysis
presupposes the classification of all the competing names on the basis of common semantic
characteristics. The discourse analysis enabled us to decompose complex naming processes
on consequent stages. The analysis of the contesting names has proven that Russian speakers’
mass consciousness operates certain steady ideas on what an advertisement name should be
concerning its form and content. These ideas contain the understanding of appropriate advertising
naming techniques. They appear as the result of various allusions which have been
established in mass linguistic consciousness and may link to existing naming trends, popular
advertising techniques, post-modernistic aesthetics, or peculiar internet communication features. The results of the study may be regarded as the starting point for further researches
of the subjects and addressees in the process of advertising naming as well as their linguistic
portraits.

dc.language.iso

value: ru

value: advertising name

value: internet contest

value: linguistic consciousness

value: onomasiological analysis

value: discourse analysis


dc.contributor.author

value: Kravcova, Ludmila P.

dc.identifier.citation

value: Kravсova, L. P. (2018). “Give beer to the people” (about alcoholic beverages market in the Soviet advertisement: linguocultural aspect). Media Linguistics, 5 (4), 424–435.

dc.description.abstract

value:
The object of this article is the Soviet advertisement of the certain period — the period of
the advertisement poster, which allows comparing it with the pre-revolutionary advertisement
with regard to the purpose and factual influence as the main function of advertisement.
Advertisement poster is creolized (multimodal) text, which is composed of visual and textual
elements. Therefore, the article analyses the extralinguistic factors, which caused an uprise
of advertisement in the society with no competition in combination with a description of
the representative and verbal components. The exceptional interest in this article lies in the
advertisement of the beer market. The reason of such attention to the advertisement of beer is
stipulated by a complete government monopoly on producing goods in the USSR, but the beer
market was distinguished by a variety of manufacturers of beer in one or another way demonstrating
the special qualities of their product, that remotely resembled a competitive market.
The article describes both differences of Soviet and pre-revolutionary advertisement of beer
and a kind of continuity of images, names and linguistis forms, that may be an indicator of
the national identity of the advertising industry. Soviet advertisement of beer and other food
products was both educational and ideological. Unlike pre-revolutionary advertisement, it appealed
to the conscious structures of the mentality (it was rational), while pre-revolutionary
advertisement created an attractive image of the product (it was atmospheric).

value: Soviet beer advertisement

value: pre-revolutionary beer advertisement

value: functions of soviet advertisement

value: multimodal text of advertisement

value: atmospheric and rational advertisement

dc.type

value: Article


title: Native advertising: speech presentation

dc.contributor.author

value: Bykova, Elena V.

dc.identifier.citation

value: Bykova E. V. (2018). Native advertising: speech presentation. Media Linguistics, 5 (4), 534–544.

dc.description.abstract

value:
This article identifies, describes and analyzes the speech features of the presentation of information
in the texts of native advertising placed on the personal pages of leaders of professional
communication communities in social networks Facebook, Instagram, VKontakte. For linguistic
analysis, in addition to social networks, were involved texts, posted on the official websites
in the sections “News”, “About us” etc., which are also qualified by the author as a native
advertising. The article proves that the analysis of communicative success of native advertising
should be based on such concepts as communicative status, speech behavior, communicative
intention of the subject of speech. When certain parameters of these concepts coincide, any
publication in the social network acquires a communicative effect of native advertising. The
author of the article puts forward the hypothesis that the texts of native advertising have a
number of specific features: personification of content, mimicry under the genres corresponding to the pragmatic needs of users in both traditional media and social networks (life story,
biography, review, recommendation, advice, instruction, invitation, guide, etc.). To prove this
hypothesis, the author analyzed user content on the Internet. As an empirical material for the
study were used texts posted in the public opinion leaders (users of social networks with high
professional or social status, communication workers: journalists, publishers, PR-specialists,
well-known bloggers). The effect of native advertising is explained by the fact that the author
of the publication of native advertising has a high communicative status, so the incoming information
a priori has a certain guaranteed quality, because it is supported by the reputation
of the subject. The author of the article shows by convincing examples that the sender and the
reader of native content enter into trust communication at the pre-text level. The reader, when
perceiving native content, realizes that the sender makes his post with a certain strategic goal,
but accepts it favorably, because he trusts the subject of speech.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Media Linguistics;Volume 5, no. 4

dc.subject

value: native advertising

value: banner advertising

value: speech form

value: personification

value: speech genres

dc.title

value: Native advertising: speech presentation


dc.contributor.author

value: Ksenzenko, Oksana A.

dc.identifier.citation

value: Ksenzenko, O. A. (2018). Linguistic advertology today: trends of development and methodological issues. Media Linguistics, 5 (4), 445–457.

dc.description.abstract

value:
The contribution highlights the state of the art in linguistic advertology which is viewed as
a reflection of dominating trends in modern linguistics. The article discusses the factors which
influence the development of linguistic advertology and demonstrates indissoluble connection
between modern tendencies in the Humanities and social life. The paper examines various approaches to the study of advertising as well as methods of its investigation, and suggests
classification of advertological studies. The study of advertising in general and of its linguistic
features in particular presuposses understanding of the roles it plays in integrated marketing
communications, as well as of the place it occupies in the media environment. The research
has revealed the importance of functional and integrated approaches to the analysis of communicative
processes in advertising sphere. The investigation also resulted in outlining general
vectors in the analysis of advertising communication and advertising discourse. The main
trends in linguistic analysis of advertising are in the focus of attention. The article underlines
academic capability of linguo-cognitive and linguo-stylistic studies of advertising. Analysis
has demonstrated that in order to create an efficient advertising message it is essential to take
into consideration various factors which influence the use of language units in advertising
environment, it is also important to understand the picture of the world of the target audience.
The paper suggests the definition of advertising discourse, describes the types of advertising
communication, outlines the subject, the object and the aims of linguistic advertology, classifies
its objectives, and describes ways of their achievement.

dc.language.iso

value: ru

dc.subject

value: integrated approach

value: linguistic advertology

value: methodology

value: advertising communication

value: advertising discourse

value: functional characteristics


dc.contributor.author

value: Romanova, Tatiana P.

dc.identifier.citation

value: Romanova, T. P. (2018). Ethnocultural marker in the Russian companies logos as a stimulus factor for the audience. Media Linguistics, 5 (4), 521–533.

dc.description.abstract

value:
The article deals with verbal and visual components of the modern Russian companies logos
that form an association with the concept of Russia, primarily by including the key lexemes
“Russia”, “Rus”, “Russian”. The updating of the ethno-cultural marker in the logos is an advertising
incentive for the Russian addressee, as well as for foreign tourists and nostalgic emigrants
from Russia. The analyzed logos are considered as creolized advertising microtexts,
the components of which mark the cultural space of Russia in different ways. As part of the
integrated logo complexes, stereotypical ways of expressing Russian national and cultural
identity are revealed. Examines the key words with the root rus/ros creating ethno-labeled connotation. The components of the visual series supporting and developing this concept are
analyzed. It is noted that in this segment dominated by the font, stylized old handwritten
Cyrillic, clearly correlates the object of advertising with traditional Russian culture. The color
design of the font and the background of the logo, which also reflects the old Russian traditions,
according to which the “lightful” color scheme prevails and the red color dominates, is
studied. The logos reveal images of precedent realities typical for the ancient Russian national
and cultural tradition, including the domes of the Orthodox Church, ornaments, amulets and
attributes of old Russian clothing, natural symbols and images of folklore and mythological
characters. Thus, the close connection of ethno-cultural symbols used in the composition of
modern commercial logos with the historical roots of Russian national culture is revealed.
Our semiotic analysis of ethno-labeled advertising complexes of polycode character allows us
to identify the most frequent markers of Russian national and cultural identity used in them
and to draw a conclusion about a set of autostereotype representations of Russians about their
country.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Media Linguistics;Volume 5, no. 4

value: language of advertising

value: ethnoconnotation

value: logotype

value: the stereotypes of Russian culture

dc.type

value: Article


dc.contributor.author

value: Ezhova, Elena N.

dc.identifier.citation

value: Ezhova, E. N. (2018). Media advertising world-image: objects, subjects, attributes. Media Linguistics, 5 (4), 398–408.

dc.description.abstract

value:
The article deals with theoretical methodological basis of media advertising world-image
conception as a virtual model. Substantive basis for media advertising world-image is media
advertising text, which appears to be a strictly formed structural-semantic unity of contained
marketing and esthetical information directed to formation of the particular behavioral reaction.
Pragmatic goal of advertising communication in the pure form is implemented in commercials.
Other types of advertising (social, state, political) are a specific class of promotion
objects of advertising communication and are based on the bipolar strategies of propaganda
and counter-propaganda. The heterogeneity of the system object of the advertising media picture
of the world leads to its fragmentation. Subject-object world of media advertising worldimage
is a unique semiotic continuum where the sphere of advertised objects is closely connected
with the subjective sphere while the latter is directed to the presentation of goods in the
system of subject’s life values. Great number of various chronotopes aimed at the specific cultural
sense expression can characterize media advertising world-image, reflecting complexity
and variety of social, national, mental, ethic-esthetical relations. An object becomes primary
in the media advertising world-image; it makes the space conception sensible as a place for
an object and time conception as object’s feature. The modelling of space-time continuum
is aimed at human’s triumph over the world of nature and objects in media advertising text.
Time and space presents here a hyperreal and hyper subjective thing which can be controlled
and made to work for you.

dc.language.iso

value: ru

dc.subject

value: media advertising world-image

value: media advertising text


dc.contributor.author

value: Sergeeva, Elena V.

dc.identifier.citation

value: Sergeeva, E. V. (2018). Specificity of manipulative method of use the interest to additional information in the advertising discourse (in the section “Order of things” of the “Story” magazine). Media Linguistics, 5 (4), 484–493.

dc.description.abstract

value:
The paper deals with the analysis of the manipulative strategy, communication tactics and
the concrete methods of their realization in advertising discourse. The author considers two
stages of these manipulative tactics and shows their specific role in the concrete texts. Tactic
of manipulative representation of information and tactic of manipulation from the feeling
are considered. The author analyses the variety of the information manipulative representation
tactic — method of use the interest to additional information in the advertising texts.
The method is based on the drawing attention to beginning of the promotional article. The
beginning of the advertising article reports interesting information. This part of the article
has storyline or development of the plot, similar to a popular scientific, journalistic or entertaining
narrative. Therefore, this method may be named as the method of fictionalizing of
advertising information. The author investigates this manipulative method and describes its
specific characteristics. 7 types (manipulative conversational turns) of manipulative method
of use the interest to additional information are considered: factual manipulative turn, thematic
manipulative turn, associative manipulative turn, detailing manipulative turn, historic
manipulative turn, historic and linguistic manipulative turn, mythical manipulative turn. The
author concludes the storyline and the development of the plot are indispensable, obligatory
and specific part of such advertising text. It makes read the advertising texts to the end. The
method of fictionalizing of advertising information is embodied to be translated into the set of
language and composition means — same words and syntactic constructions.

dc.subject

value: language manipulation

value: manipulative strategy

value: manipulative tactic

value: manipulative method


dc.contributor.author

value: Borisova, Elena G.

dc.identifier.citation

value: Borisova, E. G. (2018). The discourse of advertizing: peculiarities. Media Linguistics, 5 (4), 436–444.

dc.description.abstract

value:
The article concerns the characteristics of communication that can differ in different types of
discourse. Some features are called prototypical and were mentioned among others in Gricean
principles (sincerety, intention to inform and to be informed etc.). But are they really of such
importance for everyday communication? The attention of the author is focused on peculiarities
of advertizing? Most of them had been revealed by special researches. The most important
of these features are the following: little importance of informative function, that is overcome
by manipulation (perlocutive function), absence of interest to messages demonstrated by addressees,
disbelief (total or partial) to the content, regarding communication as a game and
some others. These phenomena are often regarded as specifics of the discourse of advertizing
or mass communication. But the attention to these features while analyzing other types
communication including interpersonal, helped to find them nearly everywhere though not
to such extent as in advertizing. Namely such types of communication as interpersonal talk
‘adult — child’, ‘boss — hired person’ demonstrated the absence of interest, feedback and some
others. The features mentioned above were also found in such types of discourse as political
(some types of speeches), religious discourse (homiletics) and some others. Some examples
of manipulation in interpersonal communication are analyzed. It is shown in this article, that
these features can be met in other types of communication though not so evidently. So the
advertizing discourse is used to reveal more keenly the principles of communication per se.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Media Linguistics;Volume 5, no. 4

dc.subject

value: pragmatics

value: Gricean postulates

value: feedback

value: perception of messages

value: discourse of advertising


title: Wage Structure and HR Management in Russian Companies

dc.contributor.author

value: Roshchin, Sergey Yu.

value: Sidorova, Anna S.

value: Solntsev, Sergey A.

dc.identifier.citation

value: Roshchin S. Yu., Sidorova A . S., Solntsev S. A . 2018. Wage structure and HR management in Russian companies. Russian Management Journal 16 (4): 481–498.

dc.description.abstract

value:
Russian labour market uses price adjustment (wage flexibility) to shocks rather than quantitative
one (employment). One of the main mechanisms of wage flexibility in Russian economy is
a high share of the non-base (variable) wage component that makes it easier for enterprises to
respond to shocks. Using data of survey of Russian enterprises from main sectors of the Russian
economy for 2009–2017, the determinants of variability in the enterprises’ behavior of the nonbase
wage component usage a were evaluated. The obtained results show that a higher proportion
of the non-base wage component demonstrates enterprises in a good financial position, with
large investments, higher wages and a large number of employees. During 2012–2017 a share
of non-base wage component significantly increased.

dc.description.sponsorship

value: The research was realized within the framework of the National Research University "Higher School of Economics (HSE)" Basic Research Program.

dc.language.iso

value: ru

dc.relation.ispartofseries

value: Russian Management Journal;Volume 16; Issue 4

dc.subject

value: Russian labour market

value: wage structure

value: non-base wage component

value: labour market adjustment

value: human resource management

dc.title

value: Article


dc.contributor.author

value: Branovitskii, Konstantin L.

dc.identifier.citation

value: Branovitskii, Konstantin L. 2018. Legal instruments of approximation for national legal systems in the context of civil procedure law. Pravovedenie 62 (4): 606–624.

dc.description.abstract

value:
The article offers an overview of the legal instruments existing in the world for approximation of
civil procedure law, and also defines the basic concepts in this area (approximation, harmonization,
unification). The author analyzes in detail the advantages and disadvantages of each instrument
of convergence, and also presents examples of their use (tools) that are available today.
The spectrum of legal instruments for the approximation of law makes it possible to trace in the
historical perspective the development of the convergence process (from the reception of Roman
law to the Principles of the Transnational Civil Procedure in 2004). Such diversity allows us to see
how flexible this process can be, depending on the goals of rapprochement proclaimed by states,
international organizations, and research teams. Flexibility is also given to the process by its object
— the law in its social understanding, as well as by taking into account the economic, social
and cultural components of the participating states of the convergence process. The focus on
civil procedure law is related to the principle of forum shopping in the international civil process on
the one hand and the inadmissibility of large-scale competition of legal (judicial) systems within
the framework of integration associations, on the other. A study of modern integration processes
shows that such phenomena as the growth of the domestic market and the proclamation of freedom
of movement of services and capital, one way or another, lead to a convergence of civil
procedure law of the respective states. Restriction of domestic trade is unacceptable due to the
very different legal norms and rules of access to justice. Comparable provisions of the procedural
legislation of individual member states of the integration association on the protection of rights
and legitimate interests in civil proceedings are no less important than the comparable substantive
law. The existing experience of European integration, in which the removal of barriers in the
judicial protection of the rights of citizens and organizations, ensuring the real accessibility of
justice for all members of the integration association, have become the basic and initial elements
of building a integrated legal space, is a clear confirmation of this. Analysis of the advantages and
disadvantages of various legal instruments for rapprochement, as well as the inclusion of civil
procedure law in the list of areas of rapprochement, should be included in the current agenda of
Eurasian integration. It should be emphasized that today in domestic procedural science there
is almost no discussion on the issue of an adequate model for approximating the legal systems
of the EAEU member states, on the advantages and disadvantages of the legal instruments for
approximation proposed in the constituent documents. This state of affairs only increases the
importance of scientific research in this area, built on the basis of a comparative legal approach,
as well as a broad scientific and practical discussion of emerging problems.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Pravovedenie;Volume 62; Issue 4

dc.subject

value: approximation of law

value: civil procedure law approximation

value: legal instruments of approximation

value: coordinated legislation

value: reception (transplantation) of law

value: international treaty

value: model law


dc.contributor.author

value: Popov, Petr A.

dc.identifier.citation

value: Popov, Petr A. 2018. Improvement of Russian enviromental legislation: an outside perspective. Pravovedenie 62 (4): 671–691.

dc.description.abstract

value:
The author, having performed his own analysis and taken into account the comparative material,
proposes several ways to improve Russian environmental legislation. Changes in environmental
requirements should come into force only after a substantial time frame has elapsed to prepare
for their implementation, which should start no earlier than on the adoption of the sufficient
set of by-laws that develop statutory provisions. When assessing the environmental impact of
a planned economic activity, it is necessary to take into account the best practices of the European
Union, where the environmental impact assessment that relates to specific objects is
streamlined and differentiated from the strategic environmental assessment of urban planning
schemes and other similar documents. Pollution charges should be more clearly delineated
with liability, while the collected payments should be spent in a targeted way to restore and improve
the environment. Targeted budget funds may serve as vehicles for spending, since extrabudgetary
funds that operated in the past have shown insufficient efficiency. The legal basis for
environmental oversight should be unified and the appropriate application of expert knowledge
in its implementation should be ensured. Mechanisms for the recovery of environmental damage
need substantial improvement: in particular, it is necessary to ensure that restoration and
equivalent work that brings real results for the environment takes precedence over monetary
penalties; to remove any restrictions on the recognition of work carried out on the initiative of
the polluter; to increase the liability in case of frivolous refusal from performing such work. It is
proposed to introduce self-regulation of environmental experts, to establish a procedure for
the engagement of foreign environmental experts and for the recognition of their conclusions.
Some procedural measures are also proposed, such as vesting jurisdiction over disputes on
compensation for environmental damage and over the collection of appropriate fines exclusively
with the courts of law at the place where damage is inflicted, as well as the publication of
settlement agreements on environmental disputes before they are approved by the court. As a
long-term objective, codification of environmental law is mentioned that implies generalization
and concretization of rules related to protecting the environment.

dc.description.sponsorship

value:
Prepared as part of the research project of the International and Comparative Law Research Center
commissioned by public joint-stock company “Gazprom Neft”, public joint-stock company “SIBUR Holding”
and Bank “Gazprombank” (joint-stock company).

dc.language.iso

value: ru

value: environmental law

value: legal stability

value: environmental impact assessment

value: pollution charges

value: environmental regulatory supervision

value: environmental funds

value: environmental damage

value: self-regulation

value: codification


dc.contributor.author

value: Pozdnyakova, Polina V.

dc.identifier.citation

value: Pozdnyakova, Polina V. 2018. Compensation mechanism as a condition of commercial use of environmental components. Pravovedenie 62 (4): 651–670.

dc.description.abstract

value:
The mechanism of compensation by the entrepreneur for the harm caused to the environment
is part of the public-law regime for the use of nature by entrepreneurs; it consists in carrying
out preventive and remedial measures, according to the draft economic activity. Through
state environmental assessment and environmental impact assessment, the state assesses
the adequacy of these measures to reduce the negative impact on the environment, the admissibility
of the implementation of this economic activity, taking into account their implementation.
As a result, for an entrepreneur, the limits of activity are established, which is an element
of the private-legal regime for economic activity by entrepreneurs. If the entrepreneur
complies with the established limits, carrying out activities in accordance with the project of
economic activities approved during the state environmental impact assessment, he cannot
be forced to compensate the damages in order of the tort liability, including under the current
version of article 1064 of the Civil Code. In the legal relationship of obligation, entrepreneurs
are liable for responsibility, being responsible for violation of an obligation without fault, but in
tort obligations, increased responsibility of entrepreneurs is not established. The increased
civil liability of the entrepreneur for the harm lawfully caused to the environment could be
established, given that, when starting to carry out economic activities related to the impact
on the environment, entrepreneurs assume the risk of adverse consequences in the form of
a negative change in the state of the environment, which is not due to the shortcomings of
the entrepreneur ‘s behavior (a commercial risk). However, the entrepreneur can only be held
liable in three cases. First, for harm exceeding the limits of the agreed project of economic activity, second, for failure to carry out preventive and reconstruction measures or for unfair
performance thereof and third, for activities carried out without passing the state ecological
expertise. Damage exceeding the established limits can be compensated by insurance
compensation under the environmental insurance contract. However, within the framework
of such a model of relations between the entrepreneur and the State, the environmental user
should be guaranteed that he will not be held liable for damage caused to the environment
lawfully, as well as that his liability for damage exceeding the limits is limited to the maximum
amount of insurance compensation.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Pravovedenie;Volume 62; Issue 4

value: compensation of harm

value: legal regime

value: economic activity

value: environmental management of entrepreneurs

value: ecological insurance

value: tort liability

dc.type

value: Article


dc.contributor.author

value: Sluchevskaya, Yulia A.

dc.identifier.citation

value: Sluchevskaya, Yulia A. 2018. Methodological aspects of ecological criminology. Pravovedenie 62 (4): 735–750.

dc.description.abstract

value:
The article discusses the prerequisites for identifying an independent direction of criminological
research — ecological criminology. The influence of the main philosophical doctrines on
the formation of modern ecological legislation is studied. It is noted that the process of ecologization
of the social sphere, which includes legal institutions, has touched upon criminological
research, their appearance was the result of this process. Ecological criminology is directly related to the general criminological theory and the result of its development. At the same time,
it is methodologically closely connected with the science of environmental law. The article covers
the discussion about the name of the direction of criminology. Linguistic difficulties associated
with the foreign origin of certain terms are noted. For more than 25 years, the study of a
complex of phenomena related to environmental crime in world criminology has been viewed
as an independent direction of criminological research. At the same time, it is premature to say
that this direction has been established. Questions of methodology remain unresolved: about
the object, subject, method, and terminology. This article is devoted to the disclosure of these
major problems. The article substantiates the use of the term “environmental criminology” in
domestic science. On the basis of systematization of the main approaches to the definition of
the concept of “crime,” formed within the framework of criminological research (legal, social
and natural law), the author makes conclusions about the content of the subject and object of
environmental criminology. The peculiarities of the construction of the criminal law norm and
the concept of “public danger” are examined. The validity of the inclusion of environmental
harm in the object and subject of research carried out in the framework of environmental criminology
is substantiated. Analyzing the position of the social approach, the author justifies the
need to include in the object and subject of environmental criminology problems associated
with the actual or potential transformation of environmentally significant behavior into criminal.
The features of the methodology of environmental criminology, which are manifested in the fact
that it uses not only the methods typical for criminology and law, but also for natural sciences,
are considered.

dc.language.iso

value: ru

dc.subject

value: ecological criminology

value: criminology

value: environmental law

value: crime

value: environmental


dc.contributor.author

value: Butler, William E.

value: Ivanenko, Vitaliy S.

dc.identifier.citation

value: Butler, William E., Ivanenko, Vitaliy S. 2018. Review of: Marochkin S. Yu. The Operation of International law in the Russian Legal System: A Changing Approach. Leiden; Boston: Brill, Nijhoff, 2019. 308 p. Pravovedenie 62 (4): 792–802.

dc.description.abstract

value:
The review analyzes the work by Professor S. Yu. Marochkin, The Operation of International Law
in the Russian Legal System: A Changing Approach, published in 2019 by the European-American publishing house “Brill, Nijhoff.” This is an uncommon case of translation and publication of a
scientific work by a Russian international lawyer abroad. The author published this book in a foreign
publishing house in order to acquaint the world legal community with the Russian rule-of-law state
and doctrinal position on complex problems of entry, operation, and application of international law
in the Russian legal system. The author considers in detail the evolution of official and scientific approaches,
legal consolidation, and actual application of international law in the administrative and
judicial practice of the Soviet Union and Russian Federation. In 21 chapters organized into three
sections, the author comprehensively considers both general theoretical and specific aspects
of the implementation of international legal norms in the Russian legal system, especially in
law-making and law enforcement agencies. At the same time, the author does not avoid controversial
and problematic theoretical and practical issues, expressing his reasoned opinions
on them. The monograph achieves the goals set by the author and allows the foreign reader to
grasp the theoretical concepts, official positions, and actions of the Russian Federation in the
implementation of its international obligations within the domestic legal system and the resulting
scientific and practical problems.

dc.publisher

value: St Petersburg State University

dc.relation.ispartofseries

value: Pravovedenie;Volume 62; Issue 4

dc.subject

value: Russian legal system

value: norms of international law

value: implementation and realization of norms of law

value: theory and practice of law enforcement


dc.contributor.author

value: Basharin, Alexey V.

value: Petunov, Andrey A.

dc.identifier.citation

value: Basharin, Aleksey V., Petunov, Andrey A. 2018. The admissibility of control over the cutting of greenery on private land plots — existing problems and prospects for regulation. Pravovedenie 62 (4): 589–605.

dc.description.abstract

value:
This article examines the mechanisms for controlling the cutting of greenery on privately owned
land plots. The authors begin the study by determining the status of green spaces, elements of
their private law and public law regime. According to the authors, the current Russian legislation
does not have a universal mechanism for controlling the cutting of greenery located on land
plots that allows for the preservation of separate categories of greenery. The authors explore
how the possibility of regulating the control of cutting green spaces on privately owned land plots was influenced by the “evolution of property rights,” including under the influence of the
concept of sustainable development. According to the authors, the possibility of introducing
such control at the legislative level requires the balancing of two human rights: property rights
and the right to a favorable environment. The authors pay special attention to regulating the
control of cutting greenery on private lands that exist in the United States, which, on the one
hand, is due to the concept of the United States as a stronghold of “classical liberalism,” and
on the other hand, the existence of a developed land management system in the US. The authors
investigate the existing control mechanisms for felling green spaces located on privately
owned land plots in the US: local cutting regulations, zoning institute, and the special institute
“conservation easements.” The authors demonstrate that in the United States, regulation of
control over the cutting of green spaces located on privately owned land plots differs substantially
between states, and leads to widespread public debate, the existence of which is caused
by different opinions in answering the fundamental question: does land belong to the current
generation or is it in trusted management for future generations. The authors explore the public
trust doctrine in the United States, suggesting that the government should be seen as a
trustee for managing natural resources, with fiduciary responsibilities in regards to the public.
In conclusion, possible options for amending the current legislation are given to introduce the
necessary control over the cutting of green spaces located on land plots in private ownership.

dc.subject

value: green spaces

value: ownership

value: felling of green spaces

value: sustainable development

value: fiduciary duties

value: public trust

dc.title

value: Article